Website Quality Report & Review

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Website Quality Report & Review

Website Quality Report & Review

Website Quality Quick Report


 

The report is a useful tool in improving your presence on search engines and improving your website quality overall. The report looks at over 40 factors that will impact your website results. The free Website Quality Quick Report is available for eCorner customers, and those running a 30 day trial store. It is created by crawling up to 3,000 pages of your website with an automated software system that analyses your website for any problems that may affect your search engine ranking. The report takes up to a day to complete and is delivered to you as a CSV file that can be opened in Microsoft Excel or similar.


The first row of the file contains the headings that describe the content. eCorner will identify any serious issues and offer a solution that you can implement. The report can be run 4 times a year for free. Below is a listing of the column headings and an explanation of what each result means.

Download a sample report for a ficticious website - click here to download the sample report.

 

 

Request a Quick Report

 

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eCorner also offers a range of services to assist you to maximise the value derived from these reports, such as assistance implementing the advice provided in the reports, design assistance and training on how to interpret and implement the changes yourself. We have chosen MOZ to provide us with the reports, metrics and services that we need to improve the website and content quality for our customers.
 

Extended Website Quality Service

 

eCorner offers an Extended Website Quality Service which is typically run over a 3 month minimum period with weekly reports and updates. eCorner will provide recommendations and guidance to help you use the report to improve your website. Although it will also report on similar factors to the quick report the extended report looks at your entire website.

The extended service is a paid service with a minimum 3 month commitment and is $150 per month inc GST.

You will need to provide up to 100 keywords or phrases and up to 3 main competitive websites. The service will look at your website quality and also compare your ranking and results to those of your competitors. The service includes:

  1. Weekly reports emailed to you in PDF format
  2. Initial meeting to review and explain the first report
  3. Monthly meetings to review the reports and changes
  4. Submission of your website to major search engines
  5. Weekly social media update
  6. Review of your paid advertising using Adwords and keyword relevance
  7. Review website design and user experience

Want to know more about the Website Quality Review Services than read more here....

 

Website Quality Quick Report Fields

 

urlURL

 

The URL of each crawled page.

 

timeTime Crawled

 

The time (GMT) that our crawler crawled each page.

 

title-imgTitle Tag

 

The title element of each page crawled. Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.

The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

 

descriptionMeta Description

 

The meta description of each page crawled. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

In your eCorner / ePages website this will be the first description box in a page or product.

 

status_codeHTTP Status Code

 

The HTTP status code that each URL returned. HyperText Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to a web server. These three-digit codes indicate the response and status of HTTP requests.

With your eCorner website this should always be 200 / 301 / 302.

 

referrerReferrer

 

The page which linked to the discovered URL.

 

link_countLink Count

 

The total number of links on each page crawled.

 

headerContent-Type Header

 

The type of content as returned by the given HTTP header for each page crawled. (Ex. content="text/html;")

 

Full report information

 

4XX (Client Error)

Does the page have a 4XX error? 4xx status codes are shown when the client requests a page that cannot be accessed. This is usually the result of a bad or broken link.

5XX (Server Error)

Does the page have a 5XX error? 5xx errors are shown when a valid request was made by the client, but the server failed to complete the request.

Title Missing or Empty

Is your title missing? Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic.

In your eCorner website the title is the category / page name or the product name. NOTE: this is NOT the page ID or product number.

Duplicate Page Content

Do you have repeating content? Content that is nearly identical to content on other pages of your site forces your pages to unnecessarily compete with each other for rankings.

URLs with Duplicate Page Content (up to 5)

The URLs of up to five pages that have similar content.

Duplicate Page Title

Do you have duplicate page titles? You should use unique titles for your different pages to ensure that they describe each page uniquely and don't compete with each other for keyword relevance.
 

Page Title in your eCorner website is named “Page Title” and is followed by a length indicator. The length should not exceed 65 characters.

URLs with Duplicate Title Tags (up to 5)

The URLs of up to five pages that have identical title elements.

Long URL

Is your URL too long? A good URL is descriptive and concise. Although not a high priority, we recommend a URL that is shorter than 75 characters.

The Short / Keyword URLs are created automatically once a domain name is added to your eCorner website. These will not be visible before the website goes live.

Overly-Dynamic URL

Is your URL overly dynamic? Although search engines can crawl dynamic URLs, search engine representatives have warned against using over 2 parameters in any given URL.

301 (Permanent Redirect)

Does the page have a 301 redirect? The 301 redirect, as it is commonly called by SEOs, should be used any time one URL needs to be redirected to another.

302 (Temporary Redirect)

Does the page have a 302 redirect? Using a 302 redirect will cause search engine crawlers to treat the redirect as temporary and not pass any link juice (ranking power).

301/302 Target

The target redirect page for pages that return a 301 or 302 redirect.

Meta Refresh

Are you using meta refreshes? Meta refreshes are a type of redirect that is executed at the page level rather than the server level. They are usually slower and we usually recommend using a 301 redirect instead.

Meta Refresh Target

The target page for pages that have a meta refresh redirect.

Title Element Too Short

A really short title element may not sufficiently describe the page to the user and likely does not include relevant keywords for the search engines.

Title Element Too Long

Is your title element longer than 70 characters? The visible portion of the title tag in the search results extends to 66 characters, after which it is truncated by the engines.

Too Many On-Page Links

We recommend you include less than 100 links per page to ensure that they are all crawled, though if your pages have a high page authority, search engines will usually follow more links.

Missing Meta Description Tag

Do you have meta descriptions? Meta description tags are extremely important in gaining user click-through from search engine result pages (SERPs).

The Meta Description is the first description box in category / pages or products in your eCorner website.

Search Engine blocked by robots.txt

Can your page be crawled by search engines? If it is blocked by the robots.txt protocol, we'll let you know.

Meta-robots Nofollow

When the meta robots tag for a page includes 'nofollow', no link juice is passed on through the links on that page.

Blocked by X-robots

Is your page blocked by X-robots? When the X-Robots tag for a page includes 'nofollow', no link juice is passed on through the links on that page.

X-Robots-Tag Header

The x-robots directive which is returned in HTTP headers of each page crawled. (Ex. Disallow: /no-google/)

Blocked by meta-robots

Is your page blocked by meta-robots? This page is being kept out of the search engine indexes by meta-robots.

Meta Robots Tag

The value of the meta robots tag which is returned in the HTTP headers of each page crawled.

Rel Canonical

Is this the canonical version of the page? Using rel=canonical suggests to search engines which URL should be seen as canonical.

Rel-Canonical Target

The value of the rel-canonical element for each page crawled.

Blocking All User Agents

Your page is blocked from being crawled or indexed by Google, Yahoo, and Bing by the rules included in the robots.txt file.

Blocking Google

Your page is blocked from being crawled or indexed by Google by the rules included in the robots.txt file.

Blocking Yahoo

Your page is blocked from being crawled or indexed by Yahoo by the rules included in the robots.txt file.

Blocking Bing

Your page is blocked from being crawled or indexed by Bing by the rules included in the robots.txt file.

Internal Links

Number of links on a page that point to the same domain as that page.

Linking Root Domains

Number of root domains that link to this page.

External Links

Number of links on a page that point to a page that is not on the same domain as that page.

Page Authority

Page Authority is Moz's calculated metric for how well a given webpage is likely to rank in search results.

 

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