Preparing your Online Store for Christmas Sales

Preparing your Online Store for Christmas Sales

Selling Online at Christmas - will you be ready?

What do you need to do to be prepared?

Every year we remind all our customers to get ready for Christmas sales but most leave it too late. Christmas is the peak retail period of the year and preparation should start now. There are lots of issues to cover if you want to get the best sales results for your business at Christmas. First and foremost is to do some business planning. The date for Christmas does not change and so by Friday December 21st your Christmas business will be mostly done. So plan backwards:

 

  • How long does it take you to pick, pack and ship?  You need to determine the last date for selling online and delivering by Christmas. Remember there may be backlogs in delivery so check with your shipping agent or Australia Post.
  • What are the peak number of orders that you can handle each day and still get the deliveries out? If you are thinking ahead maybe you need some temporary staff or family and friends to help.
  • How much stock will you need on hand?
  • What content changes do you need for your web store?
  • Do you have photos and new stock information from suppliers?
  • What about pre-Christmas promotions and sales?
  • What about Christmas gift cards and gift wrapping materials?
  • What about social media?

 

You can read the complete blog article at the eCorner eCommerce Blog - Selling Online Christmas.....Read more.