By using a business blog, a forum or a guestbook, you are showing your customers that your are open and present thus strengthening the customer relationship (i.e. customer retention) The corresponding modules can be integrated into the website from the shop system and do not need to be linked via external blog or forum software. Content of the integrated business blog as well as the forum are automatically made available as RSS feed.
Customers prefer to purchase products that other customers have reviewed positively. To enable this in the ePages shop system, you can activate the "Product rating and review" and "Product recommendation" or "Tell-a-friend" function.
You decide yourself whether this function can be used equally by all customers or only by registered customers. When reviews are written by customers, you can specify whether they will be visible immediately in the shop or whether they must first be approved by you.
You can utilize the opinion of satisfied customers on price comparison and product portals as well as by eBay. ePages has link-ups to Getprice, shopping.com, Google Base and other platforms as well.
Don't make your customers have to search for your contact information. Offer them an automated link to a contact form on every individual product page.
Search engines and customers love content that's up-to-date. That's why you can embed RSS feeds with appropriate external content into your shop. Here you have the option of using already specified feeds or creating your own. As participant in the free Amazon partner program, you as shop operator, have the option with the RSS feed function of bringing Amazon products into your shop and earning a commission on their sale.
Gadgets are small programs that can be integrated into websites and shops in addition to the shop's actual content. Increase the entertainment value for your customers and increase the length of time they spend in your shop. With the ePages shop system, you have access to a large number of predefined gadgets.
The Wikipedia gadget for instance facilitates looking up terms that are marked in the shop or website directly at the online encyclopaedia. You can thus immediately illustrate particular material types, for example, in a very elegant way.
The YouTube gadget allows you to quickly and easily integrate your own product videos in your shop.
Your visitors and customers are now more than ever likely to use social networks like Facebook and Twitter to exchange information with friends and colleagues. So you can now make it easy for them to share your content by adding the social sharing features in your online store. It is easy to automatically add by just enabling the Social Web feature under Marketing.
Once you have done that you will see the “Like” and “Share” buttons appear on each of your product pages. Your customers can click on the links which will send your page like to Facebook or Twitter to be shared with your customers’ friends and network.