Blog

Show current content as RSS feed

Tips, hints and ideas for success selling online by eCorner

eCorner blog

 

eCorner eCommerce Blog

 

Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C. If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.


21 - 30 of 32 results
Published on by

Checklist: what customers expect when visiting your online shop...

A lot of the time, customers arrive to a website and abandon it immediately. Why? Either because they don’t easily find what they are looking for or because the site does not meet certain standards. However, what are the standards that customers expect when visiting an online shop?  To answer that question, we’ve prepared a checklist with the main elements customers and visitors expect in order to retain them in your site and ultimately reduce shop abandonment.

Please click here to view the full blog post on the ePages website

 

Read entire post
Published on by

Did You See What Is Missing - The Tray

Read entire post: Did You See What Is Missing - The Tray

If you have started to use ePages V6.17+ then you may have found that something is missing, What we used to call the TRAY is no more. The TRAY was used to bulk move items around in the ePages administartion. So for example assigning products to a category or maybe assigning customers to a newsletter. But we are trying to make management of data easier and quicker.

Read entire post
Published on by

eCorner Announces Integration with OneSaaS

Read entire post: eCorner Announces Integration with OneSaaS

eCorner connects to popular application integration platform - OneSaaS

 

eCorner is excited to announce that customers using ePages V6.17+ can now benefit from integration to the OneSaaS environment. OneSaaS can link your store to popular applications for accounting, CRM and fulfilment. This enable you to manager your business smarter and faster.

Read entire post
Published on by

New features in your ePages store that help with selling on eBay

 

There are a couple of new and very useful features that have recently been added to your online store administration if you use eBay.

The first of these is a handy way of mass managing your eBay items in the online store administration. We have introduced an export / import for eBay items.Using import / export you can make mass changes to your eBay items very quickly without needing to open individual items and then making changes using the eBay items wizard. So it is all about saving you time and effort.

You can export your eBay items from the administration by going to Content / categories menu >> Import / Export >> Select eBay items from the drop down menu. This will export ALL eBay items. Or you can select items at Marketing menu >> eBay items >> batch select and then >> use the Export batch function.

Exporting Items on eBay

 

Importing in updated files

In either case after saving the export CSV file on your computer you can update it using Microsoft Excel or similar and after it is update then import it back into the online store. Just go to Content / categories menu >> Import / export >> select eBay items >> select the import file >> Import.

 

Update stock levels on eBay listings

There is a new setting in your eBay listing wizard in the online store administration. This new setting enables stock levels that are on existing eBay listings to be updated with the stock levels in the online store. In Step 1 of the eBay item listing wizard you will find a new set of radio buttons that will enable the stock level update. You will need to select “Yes” if you want stock levels from the store to be updated at eBay and “No” if you want fixed stock levels at eBay. This setting will only be available if you use “Fixed price” Item Type for the listing.

Transfer-eBay

 

 

Mass Update the Stock Setting

You can use the new export / import if you want to mass update all your listings and change this specific setting. You first export all the items that you want to change and then find the column that is labelled as:

Read entire post
Published on by

eCorner Announces ePages Upgrade - V6.17.28 - 20th August 2015

Please be advised that between the hours of 8:00pm on Thursday August 20 and 4:00am on Friday August 21, your eCorner service (website) will be offline as we upgrade our mass-hosted platform.

Read entire post
Published on by

Get ready for a new ePages release from eCorner

Read entire post: Get ready for a new ePages release from eCorner

eCorner is constantly improving our underlying infrastructure and keeping up with potential vulnerabilities. It is all aimed at making our systems even more stable, faster and safer. eCorner has started the process to upgrade your website to ePages V6.17 and we expect the entire process to be finished by the end of September. The upgrade will include fixes to bugs, usage improvements and major new features.

We'll keep you informed of specific dates and times as we get closer to the actual upgrade date. Following is a brief explanation of some of the new features and changes that you can expect. You can find more detailed information at the ePages Release Notes website.

Read entire post
Published on by

Website SEO You Can Control Yourself with ePages

 

Make Your Website Content Structured To Improve SEO

 

So what do we mean by structured content and how does it improve how your website or online store appear in search engines?

Search engines like Google look for clues in your content to the meaning of the page and the importance of content in the page. These can often be referred to as "snippets" and Google provide great advice on best practice.

Read entire post
Published on by

Online Store SEO Scams and Spam - Good, Bad and the Ugly

These are just some of the hundreds, or thousands, of messages that you will receive offering dodgy SEO services. Today was a record for spam emails offering SEO. They come in different styles and from different places but they are all SPAM and all SCAMS.

"Guaranteed 1st place on Google"

"Your website will rank higher than your competitors"

"1st place results for your top ten keywords"

"Affordable SEO proposal"

Read entire post
More about: eCommerce, scam, seo, spam
Published on by

Gamification and Smart Promotions for Digital Marketing

Read entire post: Gamification and Smart Promotions for Digital Marketing

Digital Marketing can best be described as using online channels, social media and mobile devices to get your promotions and message to the internet based audience. Every business needs to market products, services and offers in order to get the message to the consumers and other businesses that will engage with them. Marketing has taken many forms and been around for a long time.

Lots of people see the world of marketing as exposed by ACM hit television series, Mad Men. A classic quote from that show was; 

 

"Make it simple, but significant.",

attributed to Don Draper aka Donald Francis

 

Marketing has expended its boundaries into the digital world and a whole new set of opportunities and pitfalls has resulted. The ability to understand and to utilise the vast array of digital properties and venues has become incredibly competitive and also expensive. So it is important to get the most out of the digital marketing budget. Just throwing money at a single channel without having a planned promotion may mean the costs are far greater than the returns.

Engaging your digital audience is essential if you want your digital promotions to succeed. Make it simple but significant!

 

Engagement & Knowledge using Games

 

Engagement using games has long been understood as a great learning tool. There have been 10,000's of pages written on the subject and I am sure that you remember learning games at school.

As early as kindergarten children are introduced to new subjects through games. It is a combination of engagement, opportunity, challenge, competition and reward that makes games work. There is a good article on this at Common Sense Media by Kathleen Costanza.

In recent years we have been hearing a lot about Gamification.

In Wikipedia it is described as:

The use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' self contributions. 

Gamification can be applied to all types of areas where we want to get better user engagement. You can find a great case study about how Deloitte made learning a game in the Harvard Business Review.

 

Engagement in Digital Marketing

 

So how does all this apply to eCommerce and Digital Marketing?

 

In a recent report that was published in Europe it was found how promotions engage today’s consumers and how they can be used to best effect in marketing campaigns. It draws on the views of 2,000 consumers in the UK on what they look for in online retailer promotions, and compares what they say they respond to versus what they actually respond to.

Consumers expect and appreciate online promotions – interesting data points:

  • 50% will only make a purchase online when an offer or promotion is involved
  • 27% say they will purchase from a retailer they haven’t bought from before, simply as a result of a online promotion
  • 28% admit to spending more on a purchase when an online promotion is involved

From a customer perspective, one of the benefits of shopping online is that you can research to your heart’s desire, whenever you want to and wherever you happen to be. Whatever you are looking for, the internet offers a broad array of choice and an easy way to find the best deal out there.

 

Power to convert visitors to buyers

 

What this means for retailers is that customers are increasingly accustomed to expecting to find some kind of offer when shopping. This is to the point where many will typically only make a purchase when an offer or promotion is involved. Research found this is the case for as many as 50% of consumers. In fact, this number rises to 60% for anyone under the age of 45, with those aged 25 to 34 being the most likely age group to look for an offer.

 

Digital Marketing Smart Promotions RapidCampaign eCorner

 

Gamification can enhance your Digital Marketing

 

So how can we engage more effectively with consumers using our digital marketing?

The answer might be "Gamification" or Smart Promotions from Rapid Campaign.

Rapid Campaign

eCorner has partnered with Rapid Campaign to bring Smart Promotions to eCorner's customers. Rapid Campaign began in 2010 and are leaders in the use of gamification in digtal marketing. They focus on creating engaging digital marketing campaigns quickly and easily. 

By enabling game theory and using it in your marketing you can get a greater engagement with consumers visiting your offers. This can be accomplished through competitions that challenge and reward the consumer and lead them to use the promotion that you offer. The promotion might be a unique coupon code or a special incentive as a prize. This approach has been referred to as Smart Promotions.

What we know is that games mean better engagement and faster adoption of offers and ideas.

There was a recent blog published on LemonStand that explored how Smart Promotions helped to improve conversion rates.

Do Promotions Really Increase Your eCommerce Conversion Rates? - by Rob Brooks (March 4th 2015).

 

His summary was simple.

 

Don’t think of promotions as a quick gimmick to garner attention around a specific product; they are so much more than that. Think of promotions as enticing and encouraging your customers all the way...

 

So what are Smart Promotions?

 

Smart Promotions are digital marketing offers that use a game to engage the audience. The game might vary depending on the type of promption for example a Digital Scratch Card promotion where the person receiving the promotion might win a prize or offer. But there are many others like Wheel of Fortune, Image Voting and Prize Draws to name a few.

scratch card promotion

 

Where do Smart Promotions appear?

 

Smart promotions are enabled on all types of devices and can be sent via email in a Newsletter or can be added to Facebook or as a mobile app. If you are running a website or an online store then you can embed Smart Promotions in to a page in the website.

Embeding Smart Promotions is done simply using an iFrame. This is a small snippet of code that is put into the HTML code in the page where you want the Smart Promotion to appear. You use the HTML edit mode in ePages to add the iFrame.

You can also add your Smart Promotions to your ePages Newsletter simply by embedding the iFrame in your newsletter code using HTML edit mode.

 

Webinar - Explore the possibilities of Gamification

 

eCorner will be hosting a Webinar at GoTo Webinar on Tuesday 28th April at 4:00 PM (AEST).

Laura Laamanen, CMO of RapidCampaign, is an expert in the use of gamification and smart promotions. She will show how gamification and smart promotions drive sales by reducing drop-offs in your purchase funnel and convert your visitors to customers. She will discuss some of the finding from the UK survey of over 2,000 consumers.

RapidCampaign have quickly become the market leaders in the development and use of smart promotions for digital marketing.

You can register online for the webinar - click here or get more information at the eCorner website - www.ecorner.com.au/rapid-campaign.

 

Get More Information About Smart Promotions

 

In a multi-channel world with a huge online retail marketplace, consumers are totally spoiled for choice.

Your best chance of reaching them is by:

  • knowing what they love,
  • what they want and;
  • what they are most likely to buy,
  • and then choosing the most appropriate channels to tell them about it.

Using smart promotions and gamification in your marketing campaigns will result in better consumer engagement and higher conversion rates.

 

Join the Webinar Tuesday 28th April 16:00 (AEST)

 

Are you ready to play - get started with our special offer valid until End of Financial Year 2015

Get a free coaching call to build highly impact promotions (value $399.00)

The special offer includes a one-to-one coaching call on smart promotion types, winning settings and best practices along with implementation support.

Register at - https://attendee.gotowebinar.com/register/5877189083112952577

 

Read entire post
Published on by

Adding affiliate tracking and conversion code in ePages

We often get asked the question about how to add affiliate conversion and tracking code to an ePages online store. 

Why would you want to do that?

Affilliate systems can often provide a commission on the sales that you make or they can promote your store and you pay them a commssion. One requirement is that they can identify the orders that originate with them and then complete on your online store.

Read entire post
21 - 30 of 32 results