Business to Business eCommerce Solution

Are you looking for new revenue and growth

Consumers are using the web to search and compare product brands, pricing, service, delivery and availability before making purchase decisions. They are doing that from the office, home, on the bus -- where ever. Over 85% of all retail sales are now influenced by the web. Businesses are working in exactly the same way using the web to get the best deal and improve the business process.

B2B allows you to speed up the processes when dealing with your business customers and also streamline the internal process for managing orders, logistics and fulfilment. Your business customers and partners can order from anywhere and at anytime, by mobile or tablet or their laptop or desktop. You can also create new orders for your business customers and process them digitally for maximum speed and flexibility. So B2B becomes a competitive advantage.

Businesses today are trying to reduce costs by making internal systems and processes streamlined. Cutting out the "middle man" and procuring products more directly has been made much easier through the web. So now many businesses are facing new competitors from overseas via the web. To remain competitive you must embrace digital solutions for your business.

Business to business grows at twice the rate of business to consumer

B2B - Business to Business eCommerce was once the realm of large enterprises. However today any business large or small can jump into B2B trading online. Businesses in sectors as diverse as automotive, information technology and fashion are selling to other businesses. Unlike B2C there is far less competition, you get to know and develop a customer relationship and margins are generally better. B2B is moving from being a purely cost driven engagement to a market and media driven.

According to Forrester and Gartner research B2B will grow to be more than US$6 trillion by 2020 and twice the size of the worldwide B2C market.

In Australia B2B is growing at almost double the rate of B2C. However Australian companies have yet to really embrace the whole digitial commerce process. That means that many of our local companies are missing out on business opportunities.

When does your business need a B2B solution?

• If you are selling to other businness
• If you offer special trade prices
• If you provide bulk orders for resale
• If you have trade customers with special terms of trade
• If you have a reseller network
• If your business has wholesale suppiers that compete  with you
• If you manufacture or produce your own products
• If you are looking for new channels to market

What functionality is essential for successful B2B?

There are many similarities and common features between B2B and B2C websites. Most of the expected B2C capabilities are used for B2B such as faceted and filtered product search, cross sell and upsell. But there are some unique features that may not normally be used in a B2C website. In order to have a successful B2B website you may need to review and implement the following features:

• User Account Capability, login to access, login to buy
• Customer Groups for pricing and marketing
• Special Pricing or Price Lists
• Customer pricing shown after logging in
• Multiple Currencies, Countries and Languages
• Get a Quote rather than Buy a product
• Create orders manually
• Edit and modify orders for discounts and special products
• Supplier Inventory Data Feeds from distributors or wholesalers
• Restrict Content by Customer Groups
• Supplier Purchase Orders and the ability to spilt B2C odrers by supplier
• Integration and Customisation Essential

Of course no two businesses ever want exactly the same solution!

The ability to build custom functionality and to modify the existing functionality and user experience is essential.

Let eCorner help get your Business to Business engagement working

B2B is a major growth area and will be a core eCommerce initiative for Australian businesses in 2019 / 2020. Delivering a B2B website can kick-start your business growth but does need the right solution with the necessary functionality built-in.

eCorner can deliver a B2B website starting from just $49 per month. If there is a need to integrate to third party systems we can provide a fully cloud hosted and customised solution starting from $500 per month. We have delivered hundreds of B2B eCommerce websites to our customers in Asia Pacific.

We have integration to existing back end systems like Xero (accounting), Unleashed (inventory control), Vend (point of sale), SAP Business One and Pentana ERAnet to name a few.

But we can deliver any integration required as part of a Enterprise Business to Business eCommerce project.

Solution packages available for B2B eCommerce from eCorner