What is needed for a eCommerce strategy?
eCommerce Strategy Overview
A good business plan, whether for eCommerce or any business should cover:
Business & Personal Aims - what is your business's mission?
What value are you seeking to provide?
Business Objectives - what do you want to achieve?
Business Model - how will you achieve those objectives?
Tactical Deployment - what do you need to do to achieve those goals?
Marketing Requirements and Goals - how will you reach your target customers?
Content Gathering and Management - Who will do this and how?
Fulfilment and Logistics - Managing your inventory and getting it to customers
Financial Management and Payments - including security managment
Social Media - strategies to connect with your customers
Platform & Technology - what requirements does your business have to achieve the goals above?
Maintenance & Management