Accepting payments online has become much easier. You can now go to a range of payment service providers and get an "all-in-one" account that will allow you to accept credit cards safely online. Typically you will pay a fee for each transaction (or sale) that you make and it will be in the range of 2% - 3% depending on the service provider. The "all-in-one" accounts mean that the payment service provider will arrange a bank merchant account as well as providing the payment gateway. The payment gateway is the system that connects to your online store and allows your customers to enter credit card information and make a payment.
You can also get a payment gateway without an "all-in-one" account which means that you will need to setup an Online Merchant Bank Account with your bank. The payments made by credit card will be sent to that account. Generally your bank will charge you a setup fee and maybe a monthly or annual fee. Additionally you will pay a percentage of each card transaction, generally between 1% - 2% for MasterCard and Visa. American Express and Diners Club may charge additional fees.
You should select the payment options and methods that best suit your business and customers.
PayPal is one of the worlds most popular means of accepting payments online If you use PayPal Standard or Express Checkout then you do not need an Online Merchant Account with your bank and you can send you funds from PayPal to any account. PayPal transaction fees vary by country and also based on your transaction volume. Starting rates for an Australian online store will be 2.6% + 30c per transaction. You should always check the current fees at PayPal.
Each payment provider (or gateway) will have a different fee structure and you can expect to pay either a percentage of each card transaction or a fixed fee for every transaction. A good tip is to check out the rates for volume transactions as often if you pay a little more upfront you can reduce your transaction fees considerably.
Buy Now Pay Later
New customers have take up the concepts if "buy now pay later" and these payment method have driven a huge increase in sales for many online, and bricks and mortar, retailers. It allows a customer to buy on your online store and get immediate credit to pay for the item over time. You as the merchant recieve the full fund generally within 24 hours directly into you bank account. So adding a payment service such as ZipPay, AfterPay or Openpay can deliver new business and added sales.
Please note that the setup of your merchant account and transaction fees are subject to your agreement with your payment provider and bank.
If you don't need fully automated credit card processing, have a look at the manual payment methods available with all our stores.
Each payment gateway service will have agreements with different banks and provide different levels of service. So it is best to contact a few and get the most up to date information about their current offers and costs.
The key reason that you would use a payment service provider is security and trust. When you accept credit cards online your bank or PayPal will require that your website comply to the Payment Card Industry Data Security Standards (PCI DSS). These are a set of standards that have been defined by the card industry companies like Visa and MasterCard. Failure to comply with these standards may mean that your merchant account facility would be cancelled and that you pay penalty fees. By using a payment provider most (but not all) of the responsibility for the PCI DSS requirements goes to them.
eCorner provide a shared SSL certificate through COMODO that is used by all the Cloud Shops that we host as a free service. However if you want to reduce the shopping cart abandonment and also offer a higher level of trust you may need your own SSL Certificate. You can get these from eCorner Store Plus and we can install them on your eCorner hosted eCommerce store.
Your payment provider will also ensure that there is an SSL Certificate covering any pages that are hosted by them and that those pages and servers are PCI DSS compliant.
Online fraud is increasing dramatically everywhere. The best protection against online fraud is to enable a payment gateway and validate each order that your receive. Never ship your goods for an order if you are concerned that it might be a fraud. You should always ask for a contact phone number and have it as a mandatory requirement. If in doubt call. If you use PayPal there is a setting in your PayPal control panel that will make a phone number mandatory.
Some payment gateways have fraud checking built in such as eWAY's Beagle and PayPal. Even so you may get some potential fraudulent transactions. So make sure you always check each transactions details. If the sales seems too good to be true it probably is not valid.
A good eCommerce system will have a range of options available to use straight out of the box. You simply select and implement the options that best suit your business!
PayPal and all the payment gateways come with a management system where you can process refunds to card holders.
Why pay transaction fees twice. With eCorner you pay your bank or payment provider the transaction fees for your credit card based sales but you do not pay eCorner any transaction or revenue based fees. If you use a payment method like bank transfer, cash or invoice then you pay no transaction fees unlike other online shop providers.
We work closely with these local and international payment providers to give you a range of the best options available.
If you are interested in selling in a foreign country and currency then we will have a gateway that will suit your needs. We support many overseas providers like Skrill, Authorize.net and Google Checkout.
Contact eCorner for more information.
Having the correct shipping method available to match your product and yiour customer expectation is really important when you are selling online. The shipping method, speed and cost will be crucial and form part of your unique sales proposition. So think about the methods that are available.
So what shipping methods are available out-of-the-box.
Consumers love free shipping. If it is possible for you to offer free shipping then it can be a great competitive advantage.
What this means is that you set a order value that will detremine if shipping is charged or free. So for example you might decide that orders over $100 are shipping free of charge. In this scenario once a customer adds products to the basket and begins to checkout if the total value of the basket is over $100 there will be no shipping cost. However if the basket value is below $100 then the customer is alerted to the fact that by adding some additional prodcuts and increasing the basket value they can get free shipping.
Make sure that you have factored the cost of shipping into your margin calculation. It is no use offereing free shipping and then ending up with a loss.
More than 70% of all online orders are sent by Australia Post. So being able to calculate the cost of a shipment directly from Australia Post when your customers are checking out can be a great feature.
Australia Post will in general only handle shipments up to 22 kg in weight and will not handle dangerous goods such as inflamable products.
Most consumers are used to Australia Posts costs and will be satisfied if you add the accurate cost from Australia Post.
The Australia Post integration can also support domestic and international shipping, and you can select from different Australia Post products such as Express Parcel or Regular Parcel. These will also provide shipping options for your custimers.
It has been proven that consumers online will pay more for faster delivery and be more satisfied as a customer so always consider offering multiple options where they are available.
If you are using a shipping company (not Australia Post) or if you products are large or bulky then you want an ability to calculate costs based on the total weight and the location that you are shipping to. By allowing you to upload complex region and weight tables that you might get from your shipping company you can easily set up any method of shipping cost calulation.
Couriers Please (www.couriersplease.com.au) is Australia's largest franchise courier network, and offer a comprehensive integration for eCornerStores which allowsa range of shipping and delivery options automatically to your customer including delivery via POPstations and POPShops, as well as handling of consignment and tracking directly from the eCorner back office.
When enabled on your online store you need an account with Couriers Please.
Temando (www.temando.com) is a shipping aggregator that now handles shipping for over 40,000 companies. When enabled on your online store you need an account with Temando.
Once the consumer reaches the shopping basket Temando will offer the consumer a range of shipping costs based on speed and method of delivery. Temando handles all the rest including managing the pick up and delivery of your shipment.
When yiou are ready you can move on to Step 6 - Search Engine Optimisation Out-of-the-Box
Return to the 10 Steps Home Page.