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Tips, hints and ideas for success selling online by eCorner

eCorner eCommerce Blog

 

eCorner eCommerce Blog

Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.

If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.


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eCommerce Security in Troubling Times

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eCommerce Security - Did you get a virus?

Each stolen record costs retailers A$250 on average in the event of a data breach, but the loses can be much greater. and this figure is on the rise. Financial loss can be compounded by loss of trust which is much harder to recover. Cyber security should therefore be front-and-centre for any business operating on the Internet, and we are regularly asked to advise on how to manage and mitigate the risks of operating online. Covid-19 and ISO has delivered a new focus on this old issue. More people are buying online, some for the first time, and merchants are stretched to support the new activity. Hackers see this as a field day for malicious activity.

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eCorner covid-19 Information, Actions and Response

eCorner COVID-19 Actions and Information

To our customers and business partners:

We thought it was important to get in touch regarding COVID-19 and shed some light on how we are adapting to these new business conditions. eCorner has already implemented a range of contingency plans to make sure that our software, services and infrastructure will be available in the event of a complete office closure. We’ve already set up Virtual Private Networks and prepared remote access for all of our staff members so that we can continue to operate as normal in the event of a complete office closure.

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Getting Started with eCorner Now Online Shop

Quick Start Guide

A short guide to getting stated with your new eCorner Now online store / website.


 

Overview of the administration area 

You are managing your shop in the administration area. There you can edit the content of your shop, add products, manage orders and much more.

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1 Select View your shop and your shop will open in a new browser window. This will allow you to immediately check any changes you have made. 
2 What would you like to do next? You can use the main menu to switch between individual pages of the administration area.
3 The working area occupies the most space within the administration area. This is where the majority of the work for your shop is carried out. Depending on which page you have called up, you might find forms or charts that you can use to manage your shop.
In the administration area, you may occasionally see this information symbol:  Hover your cursor over this symbol at any point to view a short help text about the associated field.
 

Choosing your theme

The underlying design of your shop is based on a design template or “theme”.
 
Each theme offers certain design elements– such as the fonts used or the way in which content is arranged. 
 
In addition, each theme provides you with a number of styles to choose from. 
 
You can switch to a different theme at any time and thereby give your shop a new appearance.

You can also customize your theme and for instance change its colors. For more information, read Customisations for your theme
 

Editing pages

It is easy to manage and edit pages of your online shop. Absolutely no programming skills are required to do this.
 
To make the changes, you simply use the editor that is opening when you select Editor in the main menu in your shop's administration area. 
 

The pages of your shop

Your shop is composed of a number of pages. These include:
 
Page Description Symbol
Home On the home page, you provide an overview of your shop and of the products you are selling. The home page is what visitors see when they simply type in your domain. An example would be www.youronlineshop.com. 
Category pages Category pages are used for displaying products in a particular category. In a fashion shop, for example, possible categories might be “Jackets” and “Trousers”. 
Content pages On content pages, you can provide your visitors with further information. As an example, you can use an “About us” page to give more details of your company. 
Legal pages It may be obligatory to include legal pages to comply with the law. On them, you can supply your visitors with important information regarding issues such as data protection or their right of withdrawal. On pages of this type only text can be edited. No other elements such as images or videos can be added.
Product pages Your product pages are automatically created when you add a product. You can edit the texts and the pictures for products by selecting the product under Products >> View products. You are not able to drag and drop content elements on those pages.  
 

The different areas of your shop

Each page (with the exception of your shop's checkout) consists of three areas:

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1 Header
The header contains elements like the logo of your shop, the main menu and the search bar. It helps visitors to find their way – or navigate – around your shop.
2 Content area
Depending on the page concerned, the content area might contain for instance texts, images, videos and/or products.
3 Footer
The footer contains links to the legal pages of your shop, such as the legal notice page or your terms and conditions. You can also add logos of delivery and payment options and links to your social networks pages. For more information read the article The footer of your shop.

How the editor works

You use the editor to manage your pages and your content.
 
Start the editor by selecting Editor in the main menu within the administration area of your shop.
 
In the editor, you can make the following changes depending on the type of page: 
  • Add elements (such as text, images or videos)
  • Edit and format elements
  • Move elements
  • Delete elements
You can read more about this in the article Editing the content of a page.

In addition, the editor provides you with ways of doing the following:  
Product pages cannot be edited using the editor. For more information, see Managing products.
 

What is the structure of the editor?

The editor consists of various areas.

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1 Your shop
On the right, you can see the currently selected page of your shop. This is where you can modify any editable elements. Note that any changes will be immediately visible in your shop.
2 Content elements
Under Content elements in the sidebar you will find various elements that you can simply “drag and drop” into your shop to the right. If, for instance, you would like to add an image to a particular page, you can simply drag that element to the required location on the page by holding the left mouse button down. In your shop to the right, you can see the locations where you can drop the element marked in blue. For more information read the article Editing the content of a page.
3 Pages
To the left, in the sidebar below the Content elements area, you can find the Pages. This is where you can select which page you would like to edit in your shop to the right and also adjust the general settings for particular pages. You can also create new content pages here. For more information read the article Editing the content of a page.
4 Customizations
Here you can make further customizations to your shop, depending on the theme you selected. For instance you may adapt the colors of your shop or add social media links to the footer. For more information read the article Customizations for your theme.
 

Categories

You can assign the products of your shop to categories – for instance "Jackets“ or "Backpacks“. Every product of your shop has to be assigned to at least one category. Categories that are set to visible are displayed as menu items in the main menu of your shop.
 
To manage the categories of your shop, select in your shop’s administration area in the main menu Products and then Manage categories.
 

Creating a new category

1. In your shop's administration area in the main menu, select Products and then Manage categories.
2. In the table, you can see all the categories of your shop. Select + Add.
3. Enter the name of the new category.
4. Select Add.
5. The new category has been created. Select the name of the category in the table to edit it.
6. Here you can edit the settings of the category:
  • Category name: The name of the category is used in your shop’s main menu for instance.
  • Visible in shop: Invisible categories are not shown in your shop’s menu. They can still be visited if the customer knows their address or if they are accessed via a search engine like Google. 
7. Save the changes.
8. Would you like to assign products to the category immediately? Then select Products and continue with the following steps.
9. Select + Assign products
10. Select the products in the table.
11. Select Apply.
 

Products

In the administration area in the main menu, select Products and then View products. The table shows an overview of all products in your online shop. To edit one of the products, select its product number in the table.
 

Adding a product

Every product of your shop has to be assigned to at least one category. Otherwise it is not visible in your shop. If you do not have created any categories yet, please do so first. You can read more on this topic in the article Managing categories.

In the administration area in the main menu, select Products and then View products. Select the button + Add to add a new product. On the following page you can edit all of the information concerning this product. You do not need to fill out all of the fields. Save your changes at the end.
 

Payment methods

You can offer your customers various payment methods. They can be divided into two types: 
  • Usual payment methods like payment in advance, invoice or direct debit where you handle the billing.
  • Payment through a third-party provider, like PayPal, which handles the entire payment process on your behalf and then passes the money on to you. You have to register with the payment provider first before you can set up that payment method in your shop.


How to create a new payment method with a payment provider like Afterpay, PayPal or eWAY

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom of the page you can see all the payment methods already created in your shop. At the top of the page under “Add payment method”, select the kind of payment method you want to add.
3. On this page you can find information on this payment method. Select Add to add a payment method to your shop.
4. Follow the instructions displayed on the page to set up this payment method.
5. Save the changes. The payment method is now created, but it is not available to your customers yet. You now need to edit it. Continue with step 3 of the section How to edit a payment method.

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How to create a new standard payment method like invoice or payment in advance

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom of the page you can see all the payment methods already created in your shop. As you can see, some payment methods are already pre-set and all you need to do is adjust and enable them. If the payment method you require is already in the table, please skip to step 2 of the section How to edit a payment method.

NOTE: If the payment method you require is not there, go to the top of the page. Under “Add payment method”, select Standard. Maybe you need to select Show all to see all available options. 
 
3. Select Add for the payment method you would like to add. 
4. Continue with step 3 of the next section How to edit a payment method.
 

How to edit a payment method

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom you can see all the payment methods already created in your shop. Select the name of the payment method you want to edit. 
3. On the page General you make the general settings for the payment method. Please note that there are various options available depending on the payment method. 
 
Option Description
Internal ID This internal name for the payment method is not displayed anywhere to your customers.
Type The type indicates the kind of payment method. It cannot be altered once the payment method has been created.
Visible in shop This is where you determine whether the payment method is available or not to your customers in the shop. Leave this option set to No until the payment method has been fully set up.
Default selection Specify whether this should be the standard payment method for your shop.
Minimum / maximum order value Here you can determine whether there needs to be a minimum and/or maximum order value for this payment method. If a customer order does not meet the minimum order value and/or exceeds the maximum order value, the customer will not be offered this payment method.
Discount or fee Specify if customers get a discount or have to pay a fee for ordering using this method. Then you can determine the value of the discount or fee.
Region If this feature is available in your shop, you can specify that only customers from a specific region can use this payment method. Please note that this option is only displayed if you have already set up at least one region for your shop. For more information, read Regions.
Name in shop The payment method is displayed in the shop with this name.
Description Here you can enter further information about this payment method for your customers. This information will be displayed to your customers during the order process when payment methods are selected. It will also appear on the order documents.
Display logo Determine if a logo for this payment method should be displayed in the order process. In this case, upload an image of the logo and select beforehand if the image size should be changed during upload. Some payment methods already have a default logo. 

4. Save the changes.
 
5. Select SettingsNote: For some payment methods you do not need to edit any settings and there is no Settings page for them. 

NOTE: If you process this kind of payment method, please skip to step 8.
 
6. On this page you make additional settings for this payment method. If it is a payment method with a third-party provider (for example PayPal), you can find instructions at the top of the page with the additional steps needed to set up this method. Please follow these instructions, make all the additional settings on this page and save the changes. 
7. Select General.
8. For Visible in shop select the option Yes.
9. Save the changes.
 
The payment method is now available in the shop for your customers. You should always test payment methods with third-party providers.


Delivery methods

You can create different delivery methods in your shop. Delivery methods can be optionally linked to a logistics provider. You can also set the delivery method to be available only for certain products.
 

How to create a new delivery method

1. In the administration area in the main menu, select Settings and then Delivery.

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2. In the table you can see all the delivery methods already created in your shop. Select the button + Add.

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3. If you do not wish to link your new delivery method to a logistics provider, under Logistics vendors select the option User-defined delivery method. Otherwise, select the desired provider from the list. Linking to a logistics provider for instance has the advantage of enabling you to create franked shipping labels.

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4. Under Type, determine how the delivery costs are to be calculated for this delivery method. Select a type to see a short explanation about it on the right side. More information can be found here

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5. Under Name in shop, enter a name for the delivery method, which will then be displayed later on in your shop. No two delivery methods can share the same name.
6. Select Add.
7. If you have linked the delivery method in step 3 to a logistics provider, select the Complete button, follow the steps as specified and save the changes.
8. Select Settings.

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9. On this page, you can now define the settings for this delivery method and save the changes. One exception are delivery methods of the Free delivery type: This step is unnecessary for these delivery methods because there are no delivery costs incurred.
10. Select General.

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11. Make the general settings for this delivery method here. Depending on the delivery method, the settings can include the following ones. 
 
Option Description
Internal ID This internal name for the delivery method is not displayed anywhere to your customers.
Type The type specifies how the delivery costs are calculated for this delivery method. It cannot be altered once the delivery method has been created.
Visible in shop This is where you determine if the delivery method is available to your customers in the shop. Leave this option set to No until the delivery method has been fully set up.
Default selection Specify if this should be the standard delivery method for your shop.
Allow for all products Determine if this delivery method can be used for all products or only for specific ones. 
Region If this feature is available in your shop, you can specify that only customers from a specific region can use this delivery method. For more information, read the article Regions.
Name in shop The name of the delivery method in your shop.
Description Here you can enter further information about this delivery method. For instance, this information will be displayed to your customers during the order process when delivery methods are selected. 
Logo Determine if a logo for this delivery method should be displayed in the order process. In this case, upload an image of the logo and select beforehand, if the image size should be changed during upload. Some delivery methods already have a default logo. 

12. Save the changes.

 

Managing orders

After you have set up, launched and publicised your shop, it won't be long before the first orders come in.
  • The menu item Orders is the central place for processing orders.
  • Under the View orders menu item, you will find all orders.
  • To view the details of an order, click on the Order no.
  • Use the Status option to constantly keep track of an order's status. You can find more information on this in the article Order status.
  • On the Documents subpage, you can generate an invoice or a packing slip in just a few clicks.
  • Use the search function to find specific orders quickly.
 
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App Store

In the App Store you can find a variety of apps which help you boosting your business. Please note that the availability of apps depends on the shop package you booked at your provider.

The apps help you with these aspects of your online shop:
  • Shipping   
  • Marketing & Sales  
  • Accounting & Reporting
  • Content & Design  
  • Inventory Management  
  • Social Media  
  • Statistics
  • Customer Service  

How to use the App Store

In the administration area in the main menu, select Apps.

Apps

Here you can find all available apps.

Select one of the apps to get more information.

To use one of the apps, select the button Open or Install app.
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Migrating Magento to eCorner Enterprise eCommerce

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Whats happening to Magento 1.x?

Magento 1 has a reputation as a solid enterprise ecommerce platform. Released in 2007 with over 230,000 live stores currently running on Magento 1, the platform was chosen to power some of the world's largest ecommerce websites. After its acquisition by Adobe in 2018, they announced in September 2018 that the Magento 1 platform would be end-of-life and no longer be supported by June 2020. This meant that ecommerce businesses operating on Magento 1 had to make a decison to replatform in order to ensure the continuity of their online stores.

Magento as a solution was always a complex implementation but allows for highly flexible customisation. The hosting requirements were generally higher that with most other ecommerce software solutions. So although many enterprises took advantage of the free version of Magento (which will no longer be supported) the total cost of ownership and maintenance was high.
 


Transitioning from Magento 1

eCommerce projects can be complex and the transition from one platform to another is no exception.

Adobe have released Magento 2 as the next generation of their eCommerce platform. Moving from Magento 1 to Magento 2 is as complex as moving to a solution from a different vendor.

Choosing which platform is the best fit for your business is an important first step to be able to successfully replatform. Since Magento was released in 2007, the eCommerce solutions market has changed considerably. There are now more options available and functionality has been greatly expanded. What might have been a custom requirement in 2007 could be standard functionality today or even not required at all.

From a business perspective however, the singular most important aspect in a successful transition is to maintain your data integrity.

We recommend that you export product, order and customer content from Magento and save it, along with any other content that you need to transition. This can be used to import into other systems. You can find more inforrmation about exporting data here.

Replatforming also offers a great opportunity to introduce a more modern and user friendly design and user experience. Often this can be achieved with little extra cost.

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Why choose eCorner and ePages?

eCorner has multiple solutions that can be used to replace Magento including pre-defined packages for small business and dedicated packages for larger enterprises or contact us for more information or a call.

eCorner solutions are based on ePages, an enterprise grade eCommerce solution used by 100,000's of companies worldwide. The ePages software has been localised for Australia and New Zealand with local payment, shipping, tax and reporting features all built in.

Our core software fully supports a B2B and B2C model, but we have also enhanced that with specific functionality for resellers. It's primarily focused on merchants that want to manage large product catalogues and data feeds from distributors.

Our packages include all core functionality, software, hosting, maintenance and support.

Our solution is built to perform and be secure. Unlike with Magento, eCorner provide hosting, maintenance and support as an integral part of the packages we offer.

What does our solution provide?

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Standard B2C Functionality built-in

  1. Integrated website and online store
  2. Customer order online with payment and shipping
  3. Range of themes with built-in functionality supporting all devices (which can be customised if needed)
  4. Predictive search and filtered search results
  5. Automated up-sell and cross-sell support
  6. Multi-channel with eBay, Amazon and other marketplaces supported
  7. Newsletters and coupons built-in
  8. Fully multi-media content management

Standard B2B Functionality built-in

We have extensive support for the business to business model built-in as standard. These include:

  1. Multiple customers groups and prices lists
  2. Log-in to access
  3. View group pricing after log-in
  4. Price lists with volume and value-based discount structures
  5. Simple order forms
  6. Multiple delivery addresses per account
  7. Save orders to shopping lists and reprocess as new orders

Resellerate for IT Resellers multi-distributor functionality

  1. All of the above
  2. Ability to automatically manage data feeds
  3. PO’s for distributors
  4. Multiple suppliers or warehouses for a product (different stock and prices)
  5. Buy price and sell price managed by markup rules
  6. Quote management system
  7. Saved quotes and orders created from quotes
  8. Addon warranty built-in

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Flexible Design

Design is a critical factor for any website. eCorner provide a range of free or paid themes that can be modified to your needs. We also offer a custom design service that can create a beautiful design unique to your website.

Hosting, Security and PCI Compliance

eCorner provided a secure environment that is Payment Card Industry Data Security Standards (PCI DSS V3.2) certified by an external quality assurance auditor.

  1. eCorner is hosted in one of Australia’s most secure data centres - Macquarie Telecom.
  2. There is full real-time denial of service monitoring, blocking and management
  3. Systems are monitored for virus and malicious software intrusion
  4. There are quarterly penetration tests carried out by our security audit providers
  5. We do not publish source code or provide any critical components via 3rd parties
  6. We undertake full PCI DSS annual reviews and audits through Hivint - a qualified security auditor.

Analytics and Business Reporting (Wagtail)

Magento has very little business reporting capability built-in and so often customisation and add-ons where required. eCorner provide a business reporting system to help you manage your ecommerce business.

Wagtail Analytics, is a reporting dashboard from eCorner that is available for any eCorner online store. It enables you to see at a glance exactly what is happening on your online store. The login and dashboard are separate from the website administration so as to allow you easier access and also to provide access to other people in your business without accessing the critical management back office of your store.

Shopping Cart Recovery

Wagtail includes extensive marketing capabilities including an abandoned baskets recovery (Cart Recovery). You can learn more at - Wagtail Shopping Cart Recovery.

Wagtail is continuously being improved and provides direct reporting to the SQL data base along with features such as uncompleted (abandoned) basket reporting and retrieval.

Accepting payments online

We support a number of different payment providers most will require an online merchant bank account. All are very good and offer different pricing plans. PayPal is easiest to get started as they can send funds to any bank account. With PayPal you can accept payments via credit card or PayPal account.

  • PayPal – does not require an online merchant bank account
  • eWAY Rapid
  • SecurePay
  • Payment Express
  • Stripe – does not require an online merchant bank account
  • ZipMoney / ZipPay – buy now pay later
  • OpenPay – buy now pay later
  • Authorise.net
  • Many international payment methods
  • Afterpay - buy now pay later
  • Pay by account or invoice for B2B based on customer group

Australia Post integration

Australia post is supported and available in all packages  – uses multiple Australia Post methods (Standard, Express, International etc.) and you need weights and dimensions in each product. Calculation is based on postcode or destination country. Good for packages up to 22kg. (supports free over a certain order value)

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Supported shipping

There are multiple shipping methods that you can use and following is a summary. You can change shipping method, have multiple methods or have some methods fixed to specific products.

  1. Australia Post calculator including Australia Post and Startrack account based pricing.
  2. Free shipping
  3. Free over a certain order value then a fixed price
  4. Shipping by Weight & Region – allows you to create complex shipping tables based on postcode ranges and weight ranges (supports free over a certain order value)
  5. Weight of product in basket – calculates shipping cost based on total weight (can be a table) (supports free over a certain order value)
  6. Number of products in basket – calculates shipping cost based on number of product (can be a table) (supports free over a certain order value)
  7. Couriers Please integration
  8. Shipping based on customer group for B2B
  9. Shippit integration (needs a Shippit account - www.shippit.com) - shipping quotes, labels and tracking

Connecting to Account and Xero

eCorner have a direct integration to Xero - learn more.

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Integrate to Vend HQ and Kounta Point of Sale

Built in integration to advanced Point of Sale (POS) included.

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Integrate to Unleashed inventory management:

Unleashed Software inventory management is supported. Please contact eCorner for more information and integration details.

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Connecting to Marketplaces

Integration to eBay, Amazon and many other portals like Google Shopping and Getprice are included.

An important part of our business is the local technical support, hosting and development services that we offer to our clients included in the package monthly fee.

Our ecommerce infrastructure is located in Sydney giving you piece of mind that your website will be available (and that we’ll be contactable) when you need it most.

Manage it yourself

One of the key benefits of setting up an online store with ePages is your ability to ‘self-manage’ all of the components. Depending on your initial requirements and skill set, you can design and build the site yourself, or we can do that for you. Then you simply maintain the content of the store by adding/removing products, processing orders and running marketing campaigns.

How do we compare to other solutions?

Every eCommerce Solution that you review will have similarities and differences. So it is a good idea to compare solutions around the key elements that are necessary for a successful online business. eCorner can provide a free review of your Magento environment and a quote to update to an ePages solution.

How do we compare when your business grows?

eCorner supports small to medium sized businesses to grow. So rather that taxing their grows with unreasonable fees on the amount of revenue we maintain our flat fee structure with no hidden fees.

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eCorner News and Christmas Support

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News and Update
Christmas and Holiday Support

eCorner's office will be closing for the holiday period from 12 Noon on Tuesday 24th December and re-opening on Monday the 6th January. During that time all servers and systems will continue to be monitored and managed. If you have a technical support issue during that time please email support@ecorner.com.au. Our support technicians will be working during the holidays.
 
Holiday Support Request

During the holiday period we we'll be working limited hours however all important support requests will be investigated and resolved.

Please ensure that you email support@ecorner.com.au or use the online support form.
 
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REQUEST SUPPORT
Upgrades and Updates

During January 2020, we'll be undertaking a series of software upgrades to bring our systems forward to the latest software versions. These upgrades will have very little visible impact on your stores, the main purpose of the upgrades is to ensure all the security services are up to date.

 
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REQUEST SUPPORT
Shippit - Shipping Integration


eCorner has completed the new Shippit (www.shippit.com) delivery method integration. The guide below contains a list of supported shipping services or providers.

Shippit is now installed on our systems. You will need a Shippit account to use the Shippit system. Shippit allows you to print labels and create tracking for your shipments. Get more information about Shippit from their website.

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DOWNLOAD THE GUIDE
Facebook Shop

If you have a Facebook business Page, you can add a shop. You can use this section to list products you're selling and connect with more customers on Facebook. The existing integration between the online shop and Facebook has been depreciated as Facebook changed the rules and integration methods. The new method uses Facebook's own built in Shop capability. If you use Google Shopping you can utilise the same data feed for your Facebook Shop.
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LEARN MORE
Australia Post Account Access

New Australia Post integration for shipping calculations is now being tested and will be live soon. eCorner has rebuilt the Australia Post integration using the latest Australia Post shipping and tracking APIs. There are a range of new features included in the latest update to our support for Australia Post. Download the New Australia Post Guide here.
 
  • Access to Australia Post and Startrack account pricing (including eParcel rate tables)
  • Improved cubic weight calculations
  • Authorisation to leave confirmation in the checkout
  • Australia Post shipping insurance


A development project is now underway to enhance the support for Australia Post with the ability to create your Australia Post labels, consignments and parcel tracking.
 
Australia Post
DOWNLOAD THE GUIDE
Google Merchant Center and Google Shopping


As some of you might know, Google Shopping and Google Ads are part of the Google Search Engine Marketing (SEM) services. Google Shopping allows you to show your products in Google search results. Both of these are paid services that work on a cost per click or conversion basis. But there are many good reasons to upload your products to Google.

Google Merchant Center is a portal that allows you to setup an automated upload of your products to Google. It is the backbone of Google Shopping. But it will also review your product content and can provide very good insight to how your products will sell online.

eCorner provide a free and simple set of Product Portals integrations, including Google Shopping, that help you get your products to online search marketing services.

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FIND OUT MORE
What's Coming This Year

eCorner continues to improve and grow our products and services. We will be doing further upgrades to the core capabilities of our eCommerce solution throughout 2020.
 
Merry Christmas &
Happy New Year

eCorner Team
Level 7, 91 Philip Street
Parramatta NSW 2150

Tel: 1800 033 845
eCorner
 
About eCorner
 
eCorner™ is an Australian provider of secure ecommerce solutions. We help organisations of all shapes and sizes to realise their ecommerce potential.

If you no longer wish to receive this newsletter, please click the following link: Unsubscribe

 
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Google Shopping & Google Merchant Center

Read entire post: Google Shopping & Google Merchant Center

Google has two search engine marketing (SEM) platforms that work together to enable you to advertise on Google.

Google Merchant Center is where your product information is stored and is populated and updated using the Google Shopping feed created in your online store administration.

Google Ads is where your actual shopping campaigns live and where you will set your budget, manage your bids, gain insights, and make optimisations based on performance.

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Google My Business Listing

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What is a Google My Business Listing?

Google My Business is a free service from Google and easy to set up for businesses and organisations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story. Setting up Google My Business is a first and important step in good Search Engine Optimisation (SEO).

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Creating your Facebook Shop

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What is a Facebook Shop?

If you have a Facebook business Page, you can add a shop. You can use this section to list products you're selling and connect with more customers on Facebook.

While any business can have a shop, this feature best serves merchants, retail and e-commerce advertisers. We recommend it for businesses selling apparel, accessories (including bags and luggage), home furnishings and baby or kids' products. But other types of businesses can still use a shop to reach more people on Facebook.

You can find out more about Facebook Shops by going to the Facebook Shop Information.

For an example go to the eCorner Facebook Shop.

Download the Integration and User Guide here.

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eCorner Announce Support for SAP Business One eCommerce using MAG B1

Read entire post: eCorner Announce Support for SAP Business One eCommerce using MAG B1

ITM Development SarlITM Development Sarl Partners with eCorner

ITM Development Sàrl, delivers comprehensive development services and solutions including SAP Business One services. eCorner and ITM Development have signed a partner agreement for eCorner to distribute the MAG B1 eCommerce integration for SAP Business One.

SAP PartnerSupporting all forms of SAP B1 including HANA, MAG B1 allows for a seamless integration and supports multiple sites and SAP B1 data bases. The solution is either hosted by eCorner or on-premise, and is seamlessly integrated with SAP by a Certified SAP Partner. ePages brings all the features you need for your business success online.

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Increase your Chistmas and Holiday Sales

Read entire post: Increase your Chistmas and Holiday Sales

Step up for your holiday sales but be prepared.

"Yeah OK, but there's still 100 days till Christmas so don't hassle me!" Is this what you're thinking? If so then you better change your mind quickly or risk missing out on this important sales period. Holiday sales start to really ramp up as we get closer to Christmas but there are definite peaks along the way. That can mean great opportunities for online retail. It all starts early September and builds up until we've exhausted our bank accounts in early January.

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