Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.
If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.
It is just 55 days left until Christmas at the time of writing this post. Online merchants who leave the preparations for the Holiday sales and Christmas to the last minute risk missing out on holiday sales and an opportunity of gaining new customers. Christmas is the biggest retail sales period of the year for the vast majority of businesses. Sales increases related to holiday spending start in late September and peak late November to early December. There are plenty of issues to think about so start early and be prepared!
This year it is expected that the latest that you will be able to order online and expect delivery before Christmas will be Friday 21th December for most Australian deliveries. Australia Post have already provided some advice to merchants regarding deliveries during the Christmas and Holiday season.
Marketplaces make up a huge percentage of online sales in 2018, with many consumers now using the likes of eBay and Amazon as a research tool and their first point of contact on the net when considering a new product purchase.
Marketplaces make online shopping ludicrously convenient for consumers, because of the huge product catalogues and sizable number of third-party sellers providing a range of products, prices and shipping options in every category.
The challenge for online retailers is two-fold, (1) is selling on an online marketplace right for my business and (2) which marketplace(s) should I invest my time and effort into to get the best returns.
Right now there is a lot of speculation that retail in Australia will be impacted negatively by international eCommerce players like Amazon. The general view seems to be that retail is under threat and there is nothing that we can do!
We aren't convinced that this is true! Retail has undergone several evolutions in the last 50 years and if anything the market has always got bigger and better each time. The retailers who embraced the changes and accessed the new opportunities flourished, while those that resisted missed out (or went bust).