Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.
If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.
Often we see in forums or hear people ask "why don't visitors buy from my online store?".
Of course there are many potential answers to this question. It could be issues like design and user experience, maybe the prices are too high, maybe it is shipping cost.
Understanding why people do not buy can be hard. The starting point is to use a good web analytic system to track what your visitors are doing and then use the results to improve your business and conversions. This can often show that visitors will start a basket but then abandon it before checkout. By looking at the step of the drop out you can often find a cause.
Feedback from your customers is also a great tool to understand what they like and don't like on your site. While it can be difficult to engage with customers in the online retail space, tools like surveys can be used very effectively to identify problem areas and let your customers feel like they are involved and being heard.