Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.
If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.
Google has two search engine marketing (SEM) platforms that work together to enable you to advertise on Google.
Google Merchant Center is where your product information is stored and is populated and updated using the Google Shopping feed created in your online store administration.
Google Ads is where your actual shopping campaigns live and where you will set your budget, manage your bids, gain insights, and make optimisations based on performance.
Marketplaces make up a huge percentage of online sales in 2018, with many consumers now using the likes of eBay and Amazon as a research tool and their first point of contact on the net when considering a new product purchase.
Marketplaces make online shopping ludicrously convenient for consumers, because of the huge product catalogues and sizable number of third-party sellers providing a range of products, prices and shipping options in every category.
The challenge for online retailers is two-fold, (1) is selling on an online marketplace right for my business and (2) which marketplace(s) should I invest my time and effort into to get the best returns.