Posts on topic: Online Shop

Tips, hints and ideas for success selling online by eCorner

eCorner eCommerce Blog


eCorner eCommerce Blog

Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.

If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.

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Business to Business Making It Work

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B2B eCommerce is one of the most rapidly expanding sectors of the online market, with an increasing acceptance and expectation that business procurement can be facilitated seamlessly online. In 2020 we saw a dramatic rise in businesses selling online to consumers as many people went online to get contactless solutions. The same occurred with B2B, many organisations moved to work-from-home strategies and that meant face-to-face sales stopped. Even as we start to move to a more normal business environment the change in strategy is not going away. We also saw some companies moving to a "Direct to Consumer" or D2C model as their traditional channels and resellers limited operations.

Business buyer behaviour has changed, influenced by online experiences as consumers, and the rapid increase of millennials in positions to make or influence purchasing decision. We have seen a more "Mobile First" approach by buyers and consumers alike.

When planning for or improving a B2B eCommerce presence, there are numerous factors to consider and tools needed to position your business for Success.


Understanding and Implementing B2B eCommerce

Electronic payments

Many Australian businesses, particularly small businesses, are now placing orders via websites and many are moving away from tradition B2B payment options (such as invoicing and credit terms) for the favourite B2C payment method - the credit card. We are also increasingly seeing the use of alternative payment methods such as buy now pay later being used by B2B buyers allowing short term business financing, as businesses gain experience in these options and they become more comfortable transacting with them. Businesses that aren’t ready to accept online payments will lose market share to competitors offering simpler, easier payment processes.

More than 70% of Australian shoppers will use or even have a preference for purchasing online. These online buyers will take those experiences to all aspects of their life, including the workplace.

Companies selling B2B are being forced to move to a contactless process and need to provide a user experience for business customers that is consistent with expectations, including providing features they have come to expected from their retail experiences like a range of payment and shipping methods, account personalisation and simplified purchasing processes.

Easy purchasing

Buyers are looking for fast and secure online ordering and payment solutions that can be tailored to their buying process. Providing tools to allow B2B purchasers to manage their orders, shopping lists, and/or quotes puts them in control of their procurement processes allowing for easier approvals and regular and simplified reordering.

Automating account pricing and quotes

Leading from the above is the need to be able to tailor the purchasing process for your B2B accounts, including tailoring pricing and discounts for their specific purchasing needs. Technology to allow the merchant to configure accounts specific pricing lists and provide tailored quotes, often integrated with back office systems, can be the solution. Quotes can be tailored according to set rules to provide error-free pricing that takes into account variables such as quantities, product margins, discounts, customisation, and optional features.

B2B_TransactionsMobile first strategy

The vast majority of shoppers will immediately turn to Google to search before any other source for product research. Most buyers will now conduct online research before making their purchasing decision. Over 80% of buyers use their smartphone at work and in excess 60% of online purchasing research is now done using mobile devices, so it is essential for B2B eCommerce sites to be responsive for smart phones and tablets.

Enabling B2B marketplaces

While the US and others are already accustomed to the likes of Amazon Business and eBay offering specific B2B marketplaces, this trend is just beginning to grow in Australia. More and more B2B businesses are seeking a way to get their products in front of potential purchasers, and the marketing power and search engine dominance of these major marketplaces makes them the perfect tool to develop a presence for your products.

A carefully considered strategy around product placement and availability across platforms like Google Shopping, Amazon and eBay can often be more effective than an equivalent effort on PPC (pay-per-click) advertising like Google Adwords for B2B vendors.

Custom Business Portals

Personalisation has been common in B2C for some time. Companies are now looking to find that same personalisation from their suppliers. Customer accessible secure portals that allows for fast purchases from a pre-defined catalogue are a competitive advantage. These allow management of the business negotiation and buying process by controlling products purchased and also adding in workflow with purchase authorisation.

Sales Representative and Operator Portals

Like Custom Portals for clients internal sales staff want the benefit that going online can bring. Sales staff, help desk and in-house sales can be completed online in a more streamline process using Operator Forms. By providing a secure access to an online portal orders can be created and managed along with client order history and management levels of authority.

Direct to Consumer (D2C)

D2C has been a market pivot for many traditional suppliers and distributors. It has enabled traditional B2B only companies to expand their market base by using existing supply chains and logistics. D2C has been seen as a lifesaver for many agri-businesses and primary producers that have been restricted during the COVID crisis. But like other innovations we don't see this changing moving forward.

User Account Capability

Businesses need generally to pay based on invoice (although as noted above, the use of credit cards and electronic payments is rising). The user accessing the B2B site to place an order needs to have their credentials verified via a user name and password. This will allow changes in the user experience and information available to access, including tailor pricing and/or catalogues specifically for the registered user.

Customer Groups

Every user that has access to the B2B website needs to be assigned certain capabilities like allowed payment methods or special pricing. Customer Groups allow the site owner to manage this tailored experience for each user that can control their actions in the website. Customer Groups are also used for marketing and promotional purposes. A Customer Group might be one company (and its employees) or a group of companies.


In some cases, the business will want the site closed, or pricing hidden, to anyone who does not have credentials to log in to the website. In this case only limited content such as a home page marketing message or simplified product catalogue is seen by the general visitor who might try to access the site.

Special Pricing or Price Lists

B2B customers rarely use the recommended retail price (RRP), and may be discouraged from your site if they are shown full retail pricing.

Most B2B systems will have multiple prices for each product with a specific price, discount or markup assigned to a specific customer group. While most people understand the concept of RRP and discounts, it is becoming increasingly common that B2B sites do not deal with RRP at all. The base price is instead set by the manufacturers wholesale price and the price to each customer is based on a "mark-up" or a percentage increase to the base price. B2B systems have to be flexible to handle many different pricing scenarios with both bulk or value-based discounting at a product level.


Multiple Currencies, Countries and Languages

Many businesses sell internationally and need to be able to present their products in different currencies and languages. Internationally eCommerce is booming with huge growth markets like China and the south east Asian nations looking to Australia for quality products. Allowing your site to be quickly and easily switched between multiple currencies and languages improves the user experience for international buyers, increasing the likelihood of engagement and conversion.

Get a Quote rather than Buy a product

Due to internal procurement processes, most businesses need to get quotes and issue Purchase Orders (POs) before buying a product.

A B2B solution needs to reflect the business processes that most companies use. Once the correct product (or products) have been selected the customer should be able to request a quote online and if acceptable return with a PO and complete the checkout process.


To be effective and seemless, a B2B eCommerce solution has to be able to handle the negotiation electronically and the merchant needs to be able to update and reissue a quote in real time.


The B2B eCommerce solution should also provide all the information necessary for you to properly determine reasonable pricing for your quotes including relevant purchase costs, availability of stock and/or the cost of shipping.

Supplier Inventory Data Feeds

Many businesses and distributors have the products that they sell shipped directly from the manufacturer or distributor warehouse (this has become commonly known as ‘drop shipping’).

The available stock and price might change daily and there may be many different warehouse locations across multiple suppliers. Accuracy in price and availability is essential as often margins can be slim. Updates from data feeds provided by your suppliers need to be automated to update when changes occur to avoid sales which are below cost or unable to be fulfilled.


Just as critical to the success of many B2B systems as the ability to automatically accept data feeds is the ability to create similar data feed files from your B2B system that are sent to the businesses that might resell your products.


Restrict Content by Customer Groups

There may be some content on the online store that is not open to just anyone accessing the site. This might be access to specific product information or assets or it could be marketing information that is confidential to business partners. B2B sites need the ability to restrict access to content by Customer or Customer Group.

Supplier Purchase Orders

Businesses sell products that might come from many different suppliers but when a company is ordering those online from a B2B website they expect the total order to be fulfilled. In the B2B environment, the system needs to differentiate products from different suppliers that are in the same order. When the order is created the system then creates multiple sub-orders and purchase orders to go to each supplier or warehouse.

Integration and Customisation Essential

If the business running the B2B website is substantial and handling 1000's of orders and maybe 100,000's of products then integration to back office and third party systems is a key factor of success.

Most larger businesses will rely on back office systems like ERP, CRM or accounting systems to manage the business overall, and will have a range of 3rd party suppliers managing everything from logistics to payment automation. The ability for the B2B website to integrate seamlessly is essential to ensure efficient operations.

This also extends to the user experience of your B2B buyers, the ability to build custom functionality and to modify the existing functionality and user experience is essential to engage and convert potential shoppers in much the same way as retail B2C stores. You may also need to manage payments, logistics or commissions on behalf of your resellers and need to tailor the order process and reporting to capture and fulfill those requirements.

Website Design

B2B websites still need a great user experience and a mobile friendly and responsive design. Business buyers expect the same quality of experinece online as any consume might expect. So when building your B2B website make sure that you get the user expectation and user experience correct. You can find out more about website design at our recent blog.

eCorner can tailor any of our Enterprise packages specifically to your business needs to ensure both your shoppers’ experiences and your back office processes are as seamless and effective as possible.

Of you would like further information please contact eCorner.

Free Consultation and Quote


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Getting Started with eCorner Now Online Shop

Quick Start Guide

A short guide to getting stated with your new eCorner Now online store / website.


Overview of the administration area 

You are managing your shop in the administration area. There you can edit the content of your shop, add products, manage orders and much more.

1 Select View your shop and your shop will open in a new browser window. This will allow you to immediately check any changes you have made. 
2 What would you like to do next? You can use the main menu to switch between individual pages of the administration area.
3 The working area occupies the most space within the administration area. This is where the majority of the work for your shop is carried out. Depending on which page you have called up, you might find forms or charts that you can use to manage your shop.
In the administration area, you may occasionally see this information symbol:  Hover your cursor over this symbol at any point to view a short help text about the associated field.

Choosing your theme

The underlying design of your shop is based on a design template or “theme”.
Each theme offers certain design elements– such as the fonts used or the way in which content is arranged. 
In addition, each theme provides you with a number of styles to choose from. 
You can switch to a different theme at any time and thereby give your shop a new appearance.

You can also customize your theme and for instance change its colors. For more information, read Customisations for your theme

Editing pages

It is easy to manage and edit pages of your online shop. Absolutely no programming skills are required to do this.
To make the changes, you simply use the editor that is opening when you select Editor in the main menu in your shop's administration area. 

The pages of your shop

Your shop is composed of a number of pages. These include:
Page Description Symbol
Home On the home page, you provide an overview of your shop and of the products you are selling. The home page is what visitors see when they simply type in your domain. An example would be 
Category pages Category pages are used for displaying products in a particular category. In a fashion shop, for example, possible categories might be “Jackets” and “Trousers”. 
Content pages On content pages, you can provide your visitors with further information. As an example, you can use an “About us” page to give more details of your company. 
Legal pages It may be obligatory to include legal pages to comply with the law. On them, you can supply your visitors with important information regarding issues such as data protection or their right of withdrawal. On pages of this type only text can be edited. No other elements such as images or videos can be added.
Product pages Your product pages are automatically created when you add a product. You can edit the texts and the pictures for products by selecting the product under Products >> View products. You are not able to drag and drop content elements on those pages.  

The different areas of your shop

Each page (with the exception of your shop's checkout) consists of three areas:

1 Header
The header contains elements like the logo of your shop, the main menu and the search bar. It helps visitors to find their way – or navigate – around your shop.
2 Content area
Depending on the page concerned, the content area might contain for instance texts, images, videos and/or products.
3 Footer
The footer contains links to the legal pages of your shop, such as the legal notice page or your terms and conditions. You can also add logos of delivery and payment options and links to your social networks pages. For more information read the article The footer of your shop.

How the editor works

You use the editor to manage your pages and your content.
Start the editor by selecting Editor in the main menu within the administration area of your shop.
In the editor, you can make the following changes depending on the type of page: 
  • Add elements (such as text, images or videos)
  • Edit and format elements
  • Move elements
  • Delete elements
You can read more about this in the article Editing the content of a page.

In addition, the editor provides you with ways of doing the following:  
Product pages cannot be edited using the editor. For more information, see Managing products.

What is the structure of the editor?

The editor consists of various areas.

1 Your shop
On the right, you can see the currently selected page of your shop. This is where you can modify any editable elements. Note that any changes will be immediately visible in your shop.
2 Content elements
Under Content elements in the sidebar you will find various elements that you can simply “drag and drop” into your shop to the right. If, for instance, you would like to add an image to a particular page, you can simply drag that element to the required location on the page by holding the left mouse button down. In your shop to the right, you can see the locations where you can drop the element marked in blue. For more information read the article Editing the content of a page.
3 Pages
To the left, in the sidebar below the Content elements area, you can find the Pages. This is where you can select which page you would like to edit in your shop to the right and also adjust the general settings for particular pages. You can also create new content pages here. For more information read the article Editing the content of a page.
4 Customizations
Here you can make further customizations to your shop, depending on the theme you selected. For instance you may adapt the colors of your shop or add social media links to the footer. For more information read the article Customizations for your theme.


You can assign the products of your shop to categories – for instance "Jackets“ or "Backpacks“. Every product of your shop has to be assigned to at least one category. Categories that are set to visible are displayed as menu items in the main menu of your shop.
To manage the categories of your shop, select in your shop’s administration area in the main menu Products and then Manage categories.

Creating a new category

1. In your shop's administration area in the main menu, select Products and then Manage categories.
2. In the table, you can see all the categories of your shop. Select + Add.
3. Enter the name of the new category.
4. Select Add.
5. The new category has been created. Select the name of the category in the table to edit it.
6. Here you can edit the settings of the category:
  • Category name: The name of the category is used in your shop’s main menu for instance.
  • Visible in shop: Invisible categories are not shown in your shop’s menu. They can still be visited if the customer knows their address or if they are accessed via a search engine like Google. 
7. Save the changes.
8. Would you like to assign products to the category immediately? Then select Products and continue with the following steps.
9. Select + Assign products
10. Select the products in the table.
11. Select Apply.


In the administration area in the main menu, select Products and then View products. The table shows an overview of all products in your online shop. To edit one of the products, select its product number in the table.

Adding a product

Every product of your shop has to be assigned to at least one category. Otherwise it is not visible in your shop. If you do not have created any categories yet, please do so first. You can read more on this topic in the article Managing categories.

In the administration area in the main menu, select Products and then View products. Select the button + Add to add a new product. On the following page you can edit all of the information concerning this product. You do not need to fill out all of the fields. Save your changes at the end.

Payment methods

You can offer your customers various payment methods. They can be divided into two types: 
  • Usual payment methods like payment in advance, invoice or direct debit where you handle the billing.
  • Payment through a third-party provider, like PayPal, which handles the entire payment process on your behalf and then passes the money on to you. You have to register with the payment provider first before you can set up that payment method in your shop.

How to create a new payment method with a payment provider like Afterpay, PayPal or eWAY

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom of the page you can see all the payment methods already created in your shop. At the top of the page under “Add payment method”, select the kind of payment method you want to add.
3. On this page you can find information on this payment method. Select Add to add a payment method to your shop.
4. Follow the instructions displayed on the page to set up this payment method.
5. Save the changes. The payment method is now created, but it is not available to your customers yet. You now need to edit it. Continue with step 3 of the section How to edit a payment method.


How to create a new standard payment method like invoice or payment in advance

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom of the page you can see all the payment methods already created in your shop. As you can see, some payment methods are already pre-set and all you need to do is adjust and enable them. If the payment method you require is already in the table, please skip to step 2 of the section How to edit a payment method.

NOTE: If the payment method you require is not there, go to the top of the page. Under “Add payment method”, select Standard. Maybe you need to select Show all to see all available options. 
3. Select Add for the payment method you would like to add. 
4. Continue with step 3 of the next section How to edit a payment method.

How to edit a payment method

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom you can see all the payment methods already created in your shop. Select the name of the payment method you want to edit. 
3. On the page General you make the general settings for the payment method. Please note that there are various options available depending on the payment method. 
Option Description
Internal ID This internal name for the payment method is not displayed anywhere to your customers.
Type The type indicates the kind of payment method. It cannot be altered once the payment method has been created.
Visible in shop This is where you determine whether the payment method is available or not to your customers in the shop. Leave this option set to No until the payment method has been fully set up.
Default selection Specify whether this should be the standard payment method for your shop.
Minimum / maximum order value Here you can determine whether there needs to be a minimum and/or maximum order value for this payment method. If a customer order does not meet the minimum order value and/or exceeds the maximum order value, the customer will not be offered this payment method.
Discount or fee Specify if customers get a discount or have to pay a fee for ordering using this method. Then you can determine the value of the discount or fee.
Region If this feature is available in your shop, you can specify that only customers from a specific region can use this payment method. Please note that this option is only displayed if you have already set up at least one region for your shop. For more information, read Regions.
Name in shop The payment method is displayed in the shop with this name.
Description Here you can enter further information about this payment method for your customers. This information will be displayed to your customers during the order process when payment methods are selected. It will also appear on the order documents.
Display logo Determine if a logo for this payment method should be displayed in the order process. In this case, upload an image of the logo and select beforehand if the image size should be changed during upload. Some payment methods already have a default logo. 

4. Save the changes.
5. Select SettingsNote: For some payment methods you do not need to edit any settings and there is no Settings page for them. 

NOTE: If you process this kind of payment method, please skip to step 8.
6. On this page you make additional settings for this payment method. If it is a payment method with a third-party provider (for example PayPal), you can find instructions at the top of the page with the additional steps needed to set up this method. Please follow these instructions, make all the additional settings on this page and save the changes. 
7. Select General.
8. For Visible in shop select the option Yes.
9. Save the changes.
The payment method is now available in the shop for your customers. You should always test payment methods with third-party providers.

Delivery methods

You can create different delivery methods in your shop. Delivery methods can be optionally linked to a logistics provider. You can also set the delivery method to be available only for certain products.

How to create a new delivery method

1. In the administration area in the main menu, select Settings and then Delivery.

2. In the table you can see all the delivery methods already created in your shop. Select the button + Add.

3. If you do not wish to link your new delivery method to a logistics provider, under Logistics vendors select the option User-defined delivery method. Otherwise, select the desired provider from the list. Linking to a logistics provider for instance has the advantage of enabling you to create franked shipping labels.

4. Under Type, determine how the delivery costs are to be calculated for this delivery method. Select a type to see a short explanation about it on the right side. More information can be found here


5. Under Name in shop, enter a name for the delivery method, which will then be displayed later on in your shop. No two delivery methods can share the same name.
6. Select Add.
7. If you have linked the delivery method in step 3 to a logistics provider, select the Complete button, follow the steps as specified and save the changes.
8. Select Settings.

9. On this page, you can now define the settings for this delivery method and save the changes. One exception are delivery methods of the Free delivery type: This step is unnecessary for these delivery methods because there are no delivery costs incurred.
10. Select General.

11. Make the general settings for this delivery method here. Depending on the delivery method, the settings can include the following ones. 
Option Description
Internal ID This internal name for the delivery method is not displayed anywhere to your customers.
Type The type specifies how the delivery costs are calculated for this delivery method. It cannot be altered once the delivery method has been created.
Visible in shop This is where you determine if the delivery method is available to your customers in the shop. Leave this option set to No until the delivery method has been fully set up.
Default selection Specify if this should be the standard delivery method for your shop.
Allow for all products Determine if this delivery method can be used for all products or only for specific ones. 
Region If this feature is available in your shop, you can specify that only customers from a specific region can use this delivery method. For more information, read the article Regions.
Name in shop The name of the delivery method in your shop.
Description Here you can enter further information about this delivery method. For instance, this information will be displayed to your customers during the order process when delivery methods are selected. 
Logo Determine if a logo for this delivery method should be displayed in the order process. In this case, upload an image of the logo and select beforehand, if the image size should be changed during upload. Some delivery methods already have a default logo. 

12. Save the changes.


Managing orders

After you have set up, launched and publicised your shop, it won't be long before the first orders come in.
  • The menu item Orders is the central place for processing orders.
  • Under the View orders menu item, you will find all orders.
  • To view the details of an order, click on the Order no.
  • Use the Status option to constantly keep track of an order's status. You can find more information on this in the article Order status.
  • On the Documents subpage, you can generate an invoice or a packing slip in just a few clicks.
  • Use the search function to find specific orders quickly.

App Store

In the App Store you can find a variety of apps which help you boosting your business. Please note that the availability of apps depends on the shop package you booked at your provider.

The apps help you with these aspects of your online shop:
  • Shipping   
  • Marketing & Sales  
  • Accounting & Reporting
  • Content & Design  
  • Inventory Management  
  • Social Media  
  • Statistics
  • Customer Service  

How to use the App Store

In the administration area in the main menu, select Apps.


Here you can find all available apps.

Select one of the apps to get more information.

To use one of the apps, select the button Open or Install app.
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