Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.
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B2B - Business to Business eCommerce was once the realm of large enterprises. However today any business large or small can jump into B2B trading online. Businesses in sectors as diverse as automotive, information technology and fashion are selling to other businesses. Unlike B2C there is far less competition, you get to know and develop a customer relationship and margins are generally better. B2B is moving from being a purely cost driven engagement to a market and media driven.
According to Forrester and Gartner research, in the USA B2B represents around US$1 trillion annually, as reported in PR News Wire in Oct 2014, around 4 times the size of the B2C market.
In Australia B2B is growing at almost double the rate of B2C.