Tips, hints and ideas for success selling online by eCorner

The Wagtail Cart Recovery system is available for all customers using the Wagtail Pro Plan and above or who are using the eCorner Large Package. The Wagtail Pro Plan ($88.00 inc GST per month) can be added to any of the eCorner website packages. Your existing Wagtail service can be upgraded to the Pro Package without any other changes.

eCorner provides each customer with access to the Wagtail Analytics and Reporting system (Wagtail). There are multiple plans available in Wagtail from the Free plan to Premium plan.

Description

The Wagtail Cart Recovery system allow you as the merchant to initiate emails to be sent to an individual that has visited your website. The visitor must add items to the basket and must leave an email address.

Wagtails cart recovery system allows emails to be sent to your customers reminding them about recent shopping baskets that have been created. The emails can contain information about the basket such as the products, ratings, cross-sell and other information depending on what settings are turned on within your Wagtail administration.

There are many ways to uniquely tailor the email layout to match your website design, branding and your marketing needs.

Benefits

The unique benefits of the Wagtail Cart Recovery solution are important to understand.

1. Completed shopping baskets can often be 20% or less of the total baskets created. So being able to track abandoned baskets and then market to those opportunities can deliver many more completed baskets and sales.
2. The data used is from your shop data base and not stored or sent to some 3^rd party system. This means that the data is protected and secure.
3. You control the communication with your customers.
4. You can activate and deactivate the cart recovery emails at any time.
5. The details are maintained in your Wagtail account and can be used to help you understand your website activity.
6. You can see the connections from other marketing activities like coupons and the flow through to successful and uncompleted baskets.

Customer email

You customer receives the basket and information after leaving the website.

The email allows for your unique branding as well and additional marketing features.

Each item that was in the basket will appear in the email along with the name, attributes and price.

Cross-sell information will appear beneath the basket items if it has been assigned to the products in the basket.

Features

There are a number of features available within the system that will allow you to effectively market your products to your prospective customers who have visited your website and added products to the basket.

1. Can show product variation attributes (size, colour / etc)
2. Can show automatic cross selling, the first product in the basket is used for this data. Please be aware manual cross selling won’t show.
3. Can show the product ratings, the first product in the basket is used for this data.
4. Order completed checking some does not send emails to customers who have ordered.
5. Choice of different, prebuilt in advance, templates.
6. Choice of three different basket layouts.
7. Can send manual basket emails to customers on top of the normal engagement emails.
8. Sends three automated emails on three preselected time frames.
9. Can show only one product in the basket all products in the basket.
10. Ability for customer to unsubscribed and for you to manage these.
11. Email tracking to see how many times the customer opened the email.

Requirements

1. Wagtail Pro or higher account.
2. Feature turned on in settings and initial setup done.
3. Customer to progress from the address page and entered valid email address.
4. You must have your own SSL so your URL must have https://www.domain.com.au.
5. The email from address is by default set to your shops name @ ecorner.com.au. If you change this setting to use your shops domain you will need to add/update your DNS SPF records to use our mail servers else the emails will get black listed or end up in clients junk mail folders. Our mail servers to add are 202.8.8.1, 202.8.8.2, 202.8.8.3, 125.7.42.220.

Things to consider

1. If you modify the template or design your own make sure you take a copy of the HTML for backup purposes as we won’t be able to restore it. The normal designs can be restored from there default settings.
2. Be careful using HTML design editors as they can mess with the custom HTML tags causing the HTML to break.
3. As per the above there is no design editor, but we give five advanced templates to choose from with a lot of options so should be no need to change HTML only text within.
4. The baskets / session information is only available for 15 days for security and practical reasons. If the customer clicks the link in the email after this period, they will get an empty basket.
5. Product ratings and cross selling information is based on the first product in the basket.
6. Some of the settings such as roll over images will not work on mobile devices and a lot of email system as the feature is not supported.

Instructions

1. First thing to do is log into Wagtail and go to Settings à general settings and check the settings for Cart abandonment mail from name, Cart abandonment mail address from, Cart abandonment mail address test, Cart abandonment first email, Cart abandonment second email, Cart abandonment third email.
2. The last setting is Enable cart abandonment and if you enable this the baskets will start sending out so only enable this setting once you are ready.
3. Now it is time to setup the email content so goes to Cart abandonment à Cart manager.
4. Here you can choose between five different templates and settings. Each template with have predefined settings setup but you can change them depending on how you want the basket displayed.
5. When you load in a template it will only put the HTML in the first follow up email box. If you are going to send multi emails copy the HTML and put it in the other two HTML boxes.
6. To preview the email or to send a test email you will need to enter in a basket id in the Preview basket id box. You can get this by going to your shop and adding a product to the basket and then going into the basket. Look at the URL and take the number after ObjectID=. Keep in mind these are only valid for 15 days.
7. After you have setup the HTML emails and happy you should enable it in general settings. When the emails start sending out they will be recorded in the overview report.
8. In the overview report you will see the status of each basket email that went out. From each stage to the order been completed or the client has unsubscribed, so the email did not go out. IF an order was placed after the email was sent this will be recorded and no more emails will be sent.
9. You can view the contents of the basket by clicking the basket icon next to each record. If the basket was turned into an order you will see the order details. You can also send manual emails to the customer by click the envelope icon. This icon will go away if the order was completed, they unsubscribed, or the basket was abandoned.
10. We mark baskets as abandoned after 30 days if no order was placed.
11. You can manage unsubscribed customers in the unsubscribed report. If a customer was added by mistake you can delete the record or if a customer does not want anymore emails you can add then in manually.

Templates codes

Example Screenshots

Summary of Cart Recovery Activity

Detail Cart Recovery Screen

Manage email content by basket

Manage the email style

Manage email template code