Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.
If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.
It is just 55 days left until Christmas at the time of writing this post. Online merchants who leave the preparations for the Holiday sales and Christmas to the last minute risk missing out on holiday sales and an opportunity of gaining new customers. Christmas is the biggest retail sales period of the year for the vast majority of businesses. Sales increases related to holiday spending start in late September and peak late November to early December. There are plenty of issues to think about so start early and be prepared!
This year it is expected that the latest that you will be able to order online and expect delivery before Christmas will be Friday 21th December for most Australian deliveries. Australia Post have already provided some advice to merchants regarding deliveries during the Christmas and Holiday season.
Marketplaces make up a huge percentage of online sales in 2018, with many consumers now using the likes of eBay and Amazon as a research tool and their first point of contact on the net when considering a new product purchase.
Marketplaces make online shopping ludicrously convenient for consumers, because of the huge product catalogues and sizable number of third-party sellers providing a range of products, prices and shipping options in every category.
The challenge for online retailers is two-fold, (1) is selling on an online marketplace right for my business and (2) which marketplace(s) should I invest my time and effort into to get the best returns.
Right now there is a lot of speculation that retail in Australia will be impacted negatively by international eCommerce players like Amazon. The general view seems to be that retail is under threat and there is nothing that we can do!
We aren't convinced that this is true! Retail has undergone several evolutions in the last 50 years and if anything the market has always got bigger and better each time. The retailers who embraced the changes and accessed the new opportunities flourished, while those that resisted missed out (or went bust).
There are a couple of new and very useful features that have recently been added to your online store administration if you use eBay.
The first of these is a handy way of mass managing your eBay items in the online store administration. We have introduced an export / import for eBay items.Using import / export you can make mass changes to your eBay items very quickly without needing to open individual items and then making changes using the eBay items wizard. So it is all about saving you time and effort.
You can export your eBay items from the administration by going to Content / categories menu >> Import / Export >> Select eBay items from the drop down menu. This will export ALL eBay items. Or you can select items at Marketing menu >> eBay items >> batch select and then >> use the Export batch function.
In either case after saving the export CSV file on your computer you can update it using Microsoft Excel or similar and after it is update then import it back into the online store. Just go to Content / categories menu >> Import / export >> select eBay items >> select the import file >> Import.
There is a new setting in your eBay listing wizard in the online store administration. This new setting enables stock levels that are on existing eBay listings to be updated with the stock levels in the online store. In Step 1 of the eBay item listing wizard you will find a new set of radio buttons that will enable the stock level update. You will need to select “Yes” if you want stock levels from the store to be updated at eBay and “No” if you want fixed stock levels at eBay. This setting will only be available if you use “Fixed price” Item Type for the listing.
You can use the new export / import if you want to mass update all your listings and change this specific setting. You first export all the items that you want to change and then find the column that is labelled as: