Posts on topic: getting started

Tips, hints and ideas for success selling online by eCorner


eCorner eCommerce Blog

 

eCorner eCommerce Blog

Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.

If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.

Published on by

Getting Started with eCorner Now Online Shop

Quick Start Guide

A short guide to getting stated with your new eCorner Now online store / website.


 

Overview of the administration area 

You are managing your shop in the administration area. There you can edit the content of your shop, add products, manage orders and much more.

now-article-introduction-to-your-online-shop-1-new-EN
 
1 Select View your shop and your shop will open in a new browser window. This will allow you to immediately check any changes you have made. 
2 What would you like to do next? You can use the main menu to switch between individual pages of the administration area.
3 The working area occupies the most space within the administration area. This is where the majority of the work for your shop is carried out. Depending on which page you have called up, you might find forms or charts that you can use to manage your shop.
In the administration area, you may occasionally see this information symbol:  Hover your cursor over this symbol at any point to view a short help text about the associated field.
 

Choosing your theme

The underlying design of your shop is based on a design template or “theme”.
 
Each theme offers certain design elements– such as the fonts used or the way in which content is arranged. 
 
In addition, each theme provides you with a number of styles to choose from. 
 
You can switch to a different theme at any time and thereby give your shop a new appearance.

You can also customize your theme and for instance change its colors. For more information, read Customisations for your theme
 

Editing pages

It is easy to manage and edit pages of your online shop. Absolutely no programming skills are required to do this.
 
To make the changes, you simply use the editor that is opening when you select Editor in the main menu in your shop's administration area. 
 

The pages of your shop

Your shop is composed of a number of pages. These include:
 
Page Description Symbol
Home On the home page, you provide an overview of your shop and of the products you are selling. The home page is what visitors see when they simply type in your domain. An example would be www.youronlineshop.com. 
Category pages Category pages are used for displaying products in a particular category. In a fashion shop, for example, possible categories might be “Jackets” and “Trousers”. 
Content pages On content pages, you can provide your visitors with further information. As an example, you can use an “About us” page to give more details of your company. 
Legal pages It may be obligatory to include legal pages to comply with the law. On them, you can supply your visitors with important information regarding issues such as data protection or their right of withdrawal. On pages of this type only text can be edited. No other elements such as images or videos can be added.
Product pages Your product pages are automatically created when you add a product. You can edit the texts and the pictures for products by selecting the product under Products >> View products. You are not able to drag and drop content elements on those pages.  
 

The different areas of your shop

Each page (with the exception of your shop's checkout) consists of three areas:

now-article-introduction-editor-1
 
1 Header
The header contains elements like the logo of your shop, the main menu and the search bar. It helps visitors to find their way – or navigate – around your shop.
2 Content area
Depending on the page concerned, the content area might contain for instance texts, images, videos and/or products.
3 Footer
The footer contains links to the legal pages of your shop, such as the legal notice page or your terms and conditions. You can also add logos of delivery and payment options and links to your social networks pages. For more information read the article The footer of your shop.

How the editor works

You use the editor to manage your pages and your content.
 
Start the editor by selecting Editor in the main menu within the administration area of your shop.
 
In the editor, you can make the following changes depending on the type of page: 
  • Add elements (such as text, images or videos)
  • Edit and format elements
  • Move elements
  • Delete elements
You can read more about this in the article Editing the content of a page.

In addition, the editor provides you with ways of doing the following:  
Product pages cannot be edited using the editor. For more information, see Managing products.
 

What is the structure of the editor?

The editor consists of various areas.

08-09-2018_23-54-24
 
1 Your shop
On the right, you can see the currently selected page of your shop. This is where you can modify any editable elements. Note that any changes will be immediately visible in your shop.
2 Content elements
Under Content elements in the sidebar you will find various elements that you can simply “drag and drop” into your shop to the right. If, for instance, you would like to add an image to a particular page, you can simply drag that element to the required location on the page by holding the left mouse button down. In your shop to the right, you can see the locations where you can drop the element marked in blue. For more information read the article Editing the content of a page.
3 Pages
To the left, in the sidebar below the Content elements area, you can find the Pages. This is where you can select which page you would like to edit in your shop to the right and also adjust the general settings for particular pages. You can also create new content pages here. For more information read the article Editing the content of a page.
4 Customizations
Here you can make further customizations to your shop, depending on the theme you selected. For instance you may adapt the colors of your shop or add social media links to the footer. For more information read the article Customizations for your theme.
 

Categories

You can assign the products of your shop to categories – for instance "Jackets“ or "Backpacks“. Every product of your shop has to be assigned to at least one category. Categories that are set to visible are displayed as menu items in the main menu of your shop.
 
To manage the categories of your shop, select in your shop’s administration area in the main menu Products and then Manage categories.
 

Creating a new category

1. In your shop's administration area in the main menu, select Products and then Manage categories.
2. In the table, you can see all the categories of your shop. Select + Add.
3. Enter the name of the new category.
4. Select Add.
5. The new category has been created. Select the name of the category in the table to edit it.
6. Here you can edit the settings of the category:
  • Category name: The name of the category is used in your shop’s main menu for instance.
  • Visible in shop: Invisible categories are not shown in your shop’s menu. They can still be visited if the customer knows their address or if they are accessed via a search engine like Google. 
7. Save the changes.
8. Would you like to assign products to the category immediately? Then select Products and continue with the following steps.
9. Select + Assign products
10. Select the products in the table.
11. Select Apply.
 

Products

In the administration area in the main menu, select Products and then View products. The table shows an overview of all products in your online shop. To edit one of the products, select its product number in the table.
 

Adding a product

Every product of your shop has to be assigned to at least one category. Otherwise it is not visible in your shop. If you do not have created any categories yet, please do so first. You can read more on this topic in the article Managing categories.

In the administration area in the main menu, select Products and then View products. Select the button + Add to add a new product. On the following page you can edit all of the information concerning this product. You do not need to fill out all of the fields. Save your changes at the end.
 

Payment methods

You can offer your customers various payment methods. They can be divided into two types: 
  • Usual payment methods like payment in advance, invoice or direct debit where you handle the billing.
  • Payment through a third-party provider, like PayPal, which handles the entire payment process on your behalf and then passes the money on to you. You have to register with the payment provider first before you can set up that payment method in your shop.


How to create a new payment method with a payment provider like Afterpay, PayPal or eWAY

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom of the page you can see all the payment methods already created in your shop. At the top of the page under “Add payment method”, select the kind of payment method you want to add.
3. On this page you can find information on this payment method. Select Add to add a payment method to your shop.
4. Follow the instructions displayed on the page to set up this payment method.
5. Save the changes. The payment method is now created, but it is not available to your customers yet. You now need to edit it. Continue with step 3 of the section How to edit a payment method.

aust-payments
 

How to create a new standard payment method like invoice or payment in advance

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom of the page you can see all the payment methods already created in your shop. As you can see, some payment methods are already pre-set and all you need to do is adjust and enable them. If the payment method you require is already in the table, please skip to step 2 of the section How to edit a payment method.

NOTE: If the payment method you require is not there, go to the top of the page. Under “Add payment method”, select Standard. Maybe you need to select Show all to see all available options. 
 
3. Select Add for the payment method you would like to add. 
4. Continue with step 3 of the next section How to edit a payment method.
 

How to edit a payment method

1. In the administration area in the main menu, select Settings and then Payments.
2. In the table at the bottom you can see all the payment methods already created in your shop. Select the name of the payment method you want to edit. 
3. On the page General you make the general settings for the payment method. Please note that there are various options available depending on the payment method. 
 
Option Description
Internal ID This internal name for the payment method is not displayed anywhere to your customers.
Type The type indicates the kind of payment method. It cannot be altered once the payment method has been created.
Visible in shop This is where you determine whether the payment method is available or not to your customers in the shop. Leave this option set to No until the payment method has been fully set up.
Default selection Specify whether this should be the standard payment method for your shop.
Minimum / maximum order value Here you can determine whether there needs to be a minimum and/or maximum order value for this payment method. If a customer order does not meet the minimum order value and/or exceeds the maximum order value, the customer will not be offered this payment method.
Discount or fee Specify if customers get a discount or have to pay a fee for ordering using this method. Then you can determine the value of the discount or fee.
Region If this feature is available in your shop, you can specify that only customers from a specific region can use this payment method. Please note that this option is only displayed if you have already set up at least one region for your shop. For more information, read Regions.
Name in shop The payment method is displayed in the shop with this name.
Description Here you can enter further information about this payment method for your customers. This information will be displayed to your customers during the order process when payment methods are selected. It will also appear on the order documents.
Display logo Determine if a logo for this payment method should be displayed in the order process. In this case, upload an image of the logo and select beforehand if the image size should be changed during upload. Some payment methods already have a default logo. 

4. Save the changes.
 
5. Select SettingsNote: For some payment methods you do not need to edit any settings and there is no Settings page for them. 

NOTE: If you process this kind of payment method, please skip to step 8.
 
6. On this page you make additional settings for this payment method. If it is a payment method with a third-party provider (for example PayPal), you can find instructions at the top of the page with the additional steps needed to set up this method. Please follow these instructions, make all the additional settings on this page and save the changes. 
7. Select General.
8. For Visible in shop select the option Yes.
9. Save the changes.
 
The payment method is now available in the shop for your customers. You should always test payment methods with third-party providers.


Delivery methods

You can create different delivery methods in your shop. Delivery methods can be optionally linked to a logistics provider. You can also set the delivery method to be available only for certain products.
 

How to create a new delivery method

1. In the administration area in the main menu, select Settings and then Delivery.

Delivery_Methods-1
 
2. In the table you can see all the delivery methods already created in your shop. Select the button + Add.

Delivery_Methods-2
 
3. If you do not wish to link your new delivery method to a logistics provider, under Logistics vendors select the option User-defined delivery method. Otherwise, select the desired provider from the list. Linking to a logistics provider for instance has the advantage of enabling you to create franked shipping labels.

Delivery_Methods-3 
4. Under Type, determine how the delivery costs are to be calculated for this delivery method. Select a type to see a short explanation about it on the right side. More information can be found here

aust-post-ship

5. Under Name in shop, enter a name for the delivery method, which will then be displayed later on in your shop. No two delivery methods can share the same name.
6. Select Add.
7. If you have linked the delivery method in step 3 to a logistics provider, select the Complete button, follow the steps as specified and save the changes.
8. Select Settings.

Delivery_Methods-8
 
9. On this page, you can now define the settings for this delivery method and save the changes. More information can be found here. One exception are delivery methods of the Free delivery type: This step is unnecessary for these delivery methods because there are no delivery costs incurred.
10. Select General.

Delivery_Methods-10
 
11. Make the general settings for this delivery method here. Depending on the delivery method, the settings can include the following ones. 
 
Option Description
Internal ID This internal name for the delivery method is not displayed anywhere to your customers.
Type The type specifies how the delivery costs are calculated for this delivery method. It cannot be altered once the delivery method has been created.
Visible in shop This is where you determine if the delivery method is available to your customers in the shop. Leave this option set to No until the delivery method has been fully set up.
Default selection Specify if this should be the standard delivery method for your shop.
Allow for all products Determine if this delivery method can be used for all products or only for specific ones. 
Region If this feature is available in your shop, you can specify that only customers from a specific region can use this delivery method. For more information, read the article Regions.
Name in shop The name of the delivery method in your shop.
Description Here you can enter further information about this delivery method. For instance, this information will be displayed to your customers during the order process when delivery methods are selected. 
Logo Determine if a logo for this delivery method should be displayed in the order process. In this case, upload an image of the logo and select beforehand, if the image size should be changed during upload. Some delivery methods already have a default logo. 

12. Save the changes.

 

Managing orders

After you have set up, launched and publicised your shop, it won't be long before the first orders come in.
  • The menu item Orders is the central place for processing orders.
  • Under the View orders menu item, you will find all orders.
  • To view the details of an order, click on the Order no.
  • Use the Status option to constantly keep track of an order's status. You can find more information on this in the article Order status.
  • On the Documents subpage, you can generate an invoice or a packing slip in just a few clicks.
  • Use the search function to find specific orders quickly.
 
orders
 

App Store

In the App Store you can find a variety of apps which help you boosting your business. Please note that the availability of apps depends on the shop package you booked at your provider.

The apps help you with these aspects of your online shop:
  • Shipping   
  • Marketing & Sales  
  • Accounting & Reporting
  • Content & Design  
  • Inventory Management  
  • Social Media  
  • Statistics
  • Customer Service  

How to use the App Store

In the administration area in the main menu, select Apps.

Apps

Here you can find all available apps.

Select one of the apps to get more information.

To use one of the apps, select the button Open or Install app.
Read entire post
Published on by

eCommerce Getting Started 12 Days of Christmas

The Holiday Period Offers a Great Opportunity to Check Out Selling Online

getting started selling online eCornerYou can get an online store up and running in 12 days!

 

There are some definite and important steps to get an online store or business started but it takes a little time. If you are a website or eCommerce novice then don't expect to work it out in the first five minutes. To be successful and build a good online presence needs time and some planning. An online business is still a business. You need to manage your business and when selling online that means managing your online store, products and content. You have to connect to other systems and channels to promote your products, organise shipping and to take payments for your products. It is not that difficult but for a new starter it can be a challenge. eCorner's role is to help with the challenging technical issues and provide you with an online shop that sells your products and sevices successfully. 

Start a free trial online store and you will learn what it takes to sell online and how to use a hosted ecommerce solution. But the best news is that it gives you 30 days to setup your online free of charge. When you are ready to launch just let us know and we convert your trial store ot a real online store for your business.


 


Step 1 - Establish the basics

Day 1 - Plan the Business Basics

Before you start thinking about software and hosting, there are some basic requirements that need to be met. If you do a little planning and think about the business structure it can save you heaps of time later.

Read more about this topic - Establish the basics.

 

Step 2 - Software and Hosting

Day 2 and 3 - Software and Hosting

It is important to get the right online store system for your business and that is eCorner's speciality. We recommend starting a free trial and getting a feel for the system. The good part it's free and what you do in the trial can be kept and converted to a live store so it is like getting the first 30 days free. Plan a couple of days to start and ask for our free training. 

Read more - Select an online store system.

 

Step 3 - Design and Layout

Day 4 - Find a Design Theme

Your eCommerce package comes with a range of themes that you can use ‘out-of-the-box’. You can fully customise your theme or you can use one of our complete custom themes to help you get started. You can find lots or great information about our themes and deign on our website. Don't be afraid to start with something simple with eCorner's online store updating design is really easy. eCorner can also help you with your first design as part of the free training.

Read more - Design Themes and Layout.

 

Step 4 - Prepare the site content

Day 5 and 6 - Content is King

Content really is king - good content means a more successful business. Most people will find your online store using a search engine like Google and search engines love content. So it is important to create great content. by content we mean category pages, blogs and importantly products. If you want to be successful then comprehensive product content and great photos are essential.

Read more - Prepare the site content.

 

Step 5 - Delivery and Payments

Day 7 - Delivery and Payments

Two of the most important business decisions that you will make will be how to calculate shipping costs and how to accept payments. Both are key to a successful and profitable online business. A good eCommerce system will have a range of payment and delivery options available to you straight out of the box. You simply select the options that best suit your business! 

Read more  - Delivery and Payments.

 

‰‰

Step 6 - Search friendly

Days 8 and 9 - Search Engine Quality

Most people search on Google or Bing to find the products and services that they want. Good search engine rankings are a result of good content. But make sure that you look at the quality of the important search engines meta tags and that you have included your main keywords. Don’t pay hundreds of dollars per month for so-called ‘SEO experts’. During the trial use the extensive search engine optimisation toolkit! 

Read more - Search Engine Optimisation Built-in.

 

Step 7 - Legal stuff & customer trust

Day 10 - Terms & Conditions, Returns and Privacy

We recommend your online store contain, Terms and conditions, Privacy policy, Returns policy, Contact information, and About us. Spend some time reviewing all the  legal content for your website and the impact that it has on your business and customers. Trust is important and right now we are offering a free SSL Certificate with every online store. The SSL Certificate is like an identity card for your website and also ensures that the infomation from the website is encrypted so it is safe from hackers.

Read more - Legal Content and Trust.

 

Step 8 - Marketing and Multi-channel

Day 11 - How do you Market your Online Store

A good eCommerce solution will offer a range of marketing and multi-channel sales tools ‘out-of-the-box’. We include; Newsletters, Cross-sell and upsell, Ratings and reviews, Social media, Promotional items, eBay and Facebook shop; and lots more. Spend some time getting to know how the various internal and external marketing features work. By external we mean services like Google Adwords, Adroll, Google Shopping, Getprice and the many other portals and markets. The website has to work well on any device so that your market effort will work for you.

Read more - Marketing and Multi-channel or Read more - Google Mobile Friendly.

 

Step 10 - Track and improve

Day 12 - Understand your Audience with Analytics

Once you have the online store setup the work does not stop. It is a constant process of reviewing results and making improvements. The window in to your audience (online buyers) in the website analytics that can be used totrack activity. Improve your results by understanding customer behaviour and focus your attention where needed. Real-time reporting (Wagtail Analytics) and Google analytics helps you understand what your customer is doing on your store. 

Read more - Understand what is happening on your website.

 

 

Read entire post