Selling online is a great subject to write about as it is constantly changing and evolving. Each month new start-up businesses bring in new ideas. There are lots of opportunities to improve your online business for B2B or B2C.
If you have any questions about eCommerce try our FAQs and Ideas Center or just send us a comment or email.
"Yeah OK, but there's still 100 days till Christmas so don't hassle me!" Is this what you're thinking? If so then you better change your mind quickly or risk missing out on this important sales period. Holiday sales start to really ramp up as we get closer to Christmas but there are definite peaks along the way. That can mean great opportunities for online retail. It all starts early September and builds up until we've exhausted our bank accounts in early January.
In a recent report that was produced by SAI Global Online Retail was rated as the 3rd least trusted industry in Asia Pacific. This aligns with similar reports that have been done internationally.
To some consumers this does not come as a great surprise but online retailers are asking why?
Starting an online store or business, or extending your bricks and mortar business online can be a real challenge for many people and is much more complex than most new business owners understand. There are lots of forums where the general feedback will tell you how easy it is to build you website and sell online. How often do you see: “Your products will sell because you have a great looking website! Customers will just turn up and buy from you! You can do it all for free!”
Well sorry to tell you, but it is all basically rubbish!
Right now there is a lot of speculation that retail in Australia will be impacted negatively by international eCommerce players like Amazon. The general view seems to be that retail is under threat and there is nothing that we can do!
We aren't convinced that this is true! Retail has undergone several evolutions in the last 50 years and if anything the market has always got bigger and better each time. The retailers who embraced the changes and accessed the new opportunities flourished, while those that resisted missed out (or went bust).