eCorner relaunches VARCentral platform for IT R...

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eCorner relaunches VARCentral platform for IT Resellers

Resellerate by eCornerOver the past 6 years, the VARCentral platform has helped build 100s of online IT Reseller businesses in Australia and New Zealand (VARCentral made the news in PC World after the launch and also in CRN Magazine as an innovative new solution for IT resellers), with its mixture of robust eCommerce underpinnings and tailored tools to help IT Resellers manage margins and automate business processes. However, following the demise of its parent company, the platform and its merchants had been somewhat neglected over the last 12-24 months.


eCorner Pty Ltd, the original web developer of the platform and provider of the hosting and software used by the platform, have re-launched the platform as a new set of store offerings under the brand – Resellerate. The new store offerings start at $250/month (inc GST) supporting up to 25,000 products and range up to a store capable of supporting full catalogues from suppliers like Ingram Micro. The platform is a robust, pre-stocked online store with automated access to catalogues of over 200,000 products in 3,000+ categories available from the 13 Australian distributors that are currently on board including Alloys, Dicker Data, Ingram Micro, Multimedia Technology, Simms and Synnex, and 6 New Zealand suppliers including Dove Data Products, Exeed, Ingram Micro and Synnex.




Resellerate offers a range of great features


Resellerate has been custom designed to help IT Resellers manage complex product catalogues, automate business process and simplify the dropshipping process from multiple distributors. The platform has many great features including:

  • Automated supplier data feeds to create and update products and categories help to keep your catalogue up to date
  • Automated data feeds maintain daily price and stock levels
  • Integrated Icecat – open catalogue management – quality product images and content
  • Price comparison across multiple manufacturers / distributors / suppliers (“suppliers”) to maximise competitiveness
  • Display of multiple prices in-store; including tax, excluding tax and Recommended Retail Price (RRP) all available
  • Display multiple supplier warehouses with stock availability and price
  • Display cheapest supplier and/or cheapest in stock
  • New Customer Groups and Mark-up rule management to simplify B2B pricing – tailor your pricing/discounts to your customers
  • Quoting system to allow for merchant or customer generated quotes, quote negotiation and communication
  • Quote to order creation with multiple purchase orders to separate suppliers for drop-shipping




What's next for Resellerate?


eCorner have begun works to upgrade and extend the platform for current and future merchants, including upgrading the supplier data feed options, adding new payment methods such as ZipMoney and eWay RAPID, enhanced multichannel features for integration to eBay, Amazon, Facebook Shop, Google Shopping (and many more) and upgrading the core ePages eCommerce software to allow for new responsive designs and easier store management.



Already the platform has been migrated to eCorner’s new Virtual Data Centre (VDC) at Macquarie Cloud Services providing VARCentral merchants with enterprise grade infrastructure, security and connectivity. eCorner’s VDC is a private, dedicated cloud environment configured and hardened by eCorner’s security specialists to Payment Card Industry Data Security Standard (PCI DSS) v3.2 requirements. Leading financial institutions (like CBA and NAB) and fintechs (like use eCorner as a web hosting provider due to the high standards of security and availability guaranteed by their infrastructure, along with many large online retailers such as Weight Watchers and the Australian Institute of Sport.


Existing VARCentral merchants have transitioned to the Resellerate platform, including, and, to benefit from the enhanced infrastructure, eCorner’s support and new features as the come online.


The core ePages software is used by over 150,000 online merchants worldwide, and eCorner as the local distributor has helped over 2,600 Australian and New Zealand merchants of all sizes and industries get selling online with epages. eCorner will be directly and fully supporting the platform going forward.


For further information download our resellerate datasheet or contact eCorner visit or call our customer service team on 1800 033 845.


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