What is needed for a eCommerce strategy?

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John debrincat
10/09/2018 10:13 AM

What is needed for a eCommerce strategy?


eCommerce Strategy Overview

A good business plan, whether for eCommerce or any business should cover:

Business & Personal Aims - what is your business's mission?
What value are you seeking to provide?
Business Objectives - what do you want to achieve?
Business Model - how will you achieve those objectives?
Tactical Deployment - what do you need to do to achieve those goals?
Marketing Requirements and Goals - how will you reach your target customers?
Content Gathering and Management - Who will do this and how?
Fulfilment and Logistics - Managing your inventory and getting it to customers
Financial Management and Payments - including security managment
Social Media - strategies to connect with your customers
Platform & Technology - what requirements does your business have to achieve the goals above?
Mobile Commerce
Maintenance & Management