Not all products are suitable for selling on the internet. In general, specific and special products that are not offered in hundreds of other stores or on the “major” eCommerce sites can be easily described in text and images and have an attractive price-performance ratio can be sold particularly well on the internet. If the product quality is also assured and the product can be delivered problem-free and inexpensively, almost nothing stands in the way of success.
The perennial items in online commerce are books, CDs, clothing and electronics and computer goods. Even in these product areas you can sell successfully online by specialising, informing your target group about your product offerings through efficient marketing and by using a clever online marketing strategy to place your products in exactly those locations where either your customers go shopping or want to go for information (see the section on Marketing).
Another tip for the product portfolio:
In the long term, you should offer your entire range of products and not just a part of your product portfolio. Your customer expects this as a rule and in doing so you ensure that your store is and remains attractive to shoppers.